Marketing Major: General
Why study marketing at CMU?
Gary Gagnon, CMU assistant professor of marketing and hospitality services administration, recently was named Michigan Professor of the Year by the Carnegie Foundation for the Advancement of Teaching. Marketing faculty members, course work, and hands-on experiences help students prepare for careers and graduate studies in marketing. Consider these key features distinguishing this program at CMU:
- High job placement rates among program graduates
- Internship opportunities with businesses and nonprofit organizations
- Faculty mentors and academic advisors who guide students with career planning and personal development
- Professional development through on-campus organizations such as the American Marketing Association
Career outlook
According to the Bureau of Labor Statistics Occupational Outlook Handbook, for all occupations through the year 2014:
- Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase 18 to 26 percent.
- College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities.
- In particular, employers will seek those with computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.
Career options
Graduates of the marketing program at CMU will find a variety of career opportunities. Some of these may require additional education.
- Account Executive
- Advertising Manager
- Financial Marketer
- Inventory Manager
- Market Researcher
- Media Planner
- Product Manager
- Public Relations Executive
- Retail Store Manager
- Nonprofit Organization Director
Program Overview
The course listings below are a representation of what this academic program requires.
For a full review of this program in detail please see our official online academic bulletin
AND consult with an academic advisor. This listing does not include the General Education
courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.
(Click on the course name or number for a complete course description.)
Marketing Major - General
( Total: 33 semester hours
Students must complete the Planned Program (6 hours) approved by the MHSA faculty or must complete one of the following concentrations. )
(9 hours)
Additional Common Body of Knowledge in Business Administration Courses
3
BUS 100 Essential Business Skills
Introduces students to the concept of a business, its disciplines, and essential business skills including decision making, team work, and oral and written communication.
3
BUS 300 Applied Business Statistics
Applications of statistical analysis to support business decision making. Covers collection of business data, analysis of business datasets, and presentation of results. Prerequisites: STA 282 or 382; Tier 2 Admission to Professional Business Studies.
3
MGT 499 Integrated Capstone-Strategic Management
An integrative capstone course applying and analyzing financial, marketing, supply chain and other business functions within a global strategic management perspective. Prerequisites: 86 semester hours completed; BUS 300, 301; MGT/MKT 303; FIN 302; MKT 304; Tier 2 Admission to Professional Business Studies. Preference given to graduating seniors.
3
MKT 305 Buyer Behavior
Characteristics of consumers affecting the decision process in buying and the marketing implications. Prerequisites: MKT 300 or MKT 304, 56 semester hours completed, and admission to Professional Business Studies or listed on signed major or minor.
3
MKT 310 Marketing Communications
An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. This course is approved for offering in a distance learning format.
3
MKT 330 Marketing Channels
Institutions, physical flows, behavioral and economic relationships comprising channel systems in the marketing environment. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
3
MKT 450 Marketing Research
Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites: MKT 300 or MKT 304; STA 282; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: BUS 300.
3-6
MKT 490 Internship in Marketing/Logistics
A full time work experience occurring within a marketing or logistics organization. Detailed written report and assigned readings required. Prerequisites: Permission of instructor and department chairperson; 56 semester hours completed; Marketing or logistics major in addition to MKT 300 or MKT 304; admission to Professional Business Studies or listed on signed major or minor. Recommended: Completion of 6 credit hours in marketing.
3
MKT 499 Strategic Marketing Problems
A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed; MKT 305, MKT 310, MKT 330, MKT 450; admission to Professional Business Studies or listed on signed major or minor.
(6 hours)
Planned Program Courses
Select two of the following:
3
MKT 315 Advertising Media
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed; MKT 310 or JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.
3
MKT 320 Retail Management
Functions of a retail establishment are examined. Significant developments taking place in the major environments of retailers--social, economic, technological, and legal. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies.
3
MKT 325 Merchandising Management
Current problems in merchandising which include technological aspects, inventory valuation and reporting procedures, stock planning, and product mix considerations. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor; Recommended: Pre/Co-Requisite: MKT 320.
3
MKT 340 Personal Selling
Analysis of the field of personal selling as a vital element of the promotional efforts of the firm. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies. Recommended: MKT 300 or MKT 304.
3
MKT 341/HSA 341 Services Marketing
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to HSA 341. Credit may not be earned in more than one of these courses. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
3
MKT 360 Electronic Commerce and Marketing Strategy
Basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
3
MKT 425 Retail Strategy
Development of strategic methods for addressing retail problems. Problem solving orientation within the retail organizational setting. Prerequisites: MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: MKT 422.
3
MKT 431 Logistics Operations
Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. Prerequisites: MKT 330; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
3
MKT 432 Logistics Strategy
Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. Prerequisites: MKT 300 or MKT 304, MKT 330; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
3
MKT 440 Sales Management
The organization, planning, operation and control of a field sales force from the perspective of the sales manager. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
3
MKT 445 Business Marketing
Development of principles and establishment of a framework within which managerial problems involved in marketing industrial goods can be solved. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: MKT 300 or MKT 304.
3
MKT 555 Market and Sales Forecasting
Develops familiarity with methods most commonly used in market and sales forecasting. Both qualitative and quantitative methods are included with emphasis on the latter. Prerequisites: one course in MKT; one course in statistics or MKT 450; admission to Professional Business Studies; 86 semester hours completed.
3
MKT 560 International Marketing
Policies and practices employed in international business. Considers problems of international payments, trade and investment with special emphasis on integrating managerial dimensions with related economic principles. Prerequisites: MKT 300 or MKT 304; admission to Professional Business Studies; senior standing; 86 semester hours completed. This course is approved for offering in a distance learning format.