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Advertising at CMU

At Central Michigan University, you will learn advertising skills to prepare you for your career. As you explore career options, consider these key features that distinguish CMU's advertising program:

  • Close coordination between journalism and marketing departments to assure a strong advertising program
  • Graphics lab with state-of-the-art computer equipment
  • Desktop publishing software
  • Active chapter of the American Advertising Federation, providing speakers, field trips and advertising experience
  • Ad Central, the student-run advertising agency

Areas of Specialization

With a background in advertising, you will find a variety of career options in the field.

Account Management Positions
The account executive supervises the work of others and seeks new accounts. An account executive works with the account manager and is the link between the agency and the client. An account executive also works with clients in managing their campaigns.

Creative Processes
In the creative aspect of advertising, there are copywriter and art director positions. The copywriter communicates to the consumer in the form of writing, and the art director communicates through illustration.

Media Positions
A media buyer advises the clients as to which type of media would be the most effective in their advertising campaign. A sales representative works for the media, tells media buyers of space and time costs for advertisements, and shares information on demographics.

Career Options

Graduates of the advertising program will find a variety of career options available. Some of these careers may require additional education.

  • Account Executive
  • Product/Brand Manager
  • Art Director
  • Media Buyer
  • Media Planner
  • Corporate Researcher
  • Broadcast Coordinator
  • Account Manager
  • Copywriter
  • Graphic Artist
  • Sales Representative
  • Agency Researcher
  • Traffic Coordinator

In addition, gradutes will find career opportunities in a variety of areas:

  • Advertising Agencies
  • Printing Shops
  • Publishing Firms
  • In-house Agencies
  • Direct Mail Houses
  • Modeling Agencies
  • Research Houses
  • Public Relations Firms
  • Graphic Art Studios

About the University

CMU is a comprehensive four-year institution that offers degree programs on the bachelor's, master's, specialist's and doctoral levels. It is accredited by the North Central Association of Colleges and Schools. Undergraduate students may choose from more than 150 programs of study. Its wealth of resources and its size offer students the academic advantages of a large university with the personal attention provided by smaller private schools.

CMU offers you:

  • A solid academic reputation
  • Respected faculty who make teaching their top priority
  • State-of-the-art equipment
  • Opportunities for internships, study abroad and honors study
  • A variety of active professional organizations
  • Numerous clubs, organizations and extracurricular programs

For More Information

To learn more about undergraduate admission to Central Michigan University, contact:

Admissions Office
Warriner Hall 102
Central Michigan University
Mount Pleasant, Michigan 48859
Telephone: (989) 774-3076

To learn more about CMU's advertising program, contact:

Department of Journalism
Moore 454
Central Michigan University
Mount Pleasant, Michigan 48859
Telephone (989) 774-3196

or

Department of Marketing and Hospitality Services Adminstration
Smith Hall 100
Central Michigan University
Mount Pleasant, Michigan 48859
Telephone (989) 774-3701

Information about Central Michigan University also is available electronically:

World Wide Web: https://www.cmich.edu​​