The Apparel Merchandising student studies the production, distribution, promotion, and visualization of apparel products. The program emphasizes buying, visual communication, market trends, and product development in both domestic and global markets. Students are prepared for a variety of exciting and challenging entry level positions including retail management, buying, visual promotion, sales, public relations, quality control, and market research.
A number of opportunities are available to the Apparel Merchandising student to supplement and enhance their curriculum. The faculty regularly offer a summer study tour to New York City. A required internship provides valuable on-site work experience. Students may choose to do part of their program elsewhere. Through a cooperative effort, students are able to substitute selected courses at New York City's Fashion Institute of Technology, the American College in London, and the Paris Fashion Institute for AMD courses. Students are highly encouraged to consider these options as part of their educational experience.
A common core of courses shared with Apparel Design allows students to concentrate in both areas and increases their opportunities for future employment.