| M.S. |
Textiles and Clothing |
Iowa State University |
| PhD. |
Textiles and Clothing |
Iowa State University |
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| Research Interests: |
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- Technologies in retailing
- E-commerce
- M-commerce
- Neuromarketing
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| Teaching Interests: |
- Fashion Merchandising
- Visual Merchandising
- Fashion Advertising and Promotion
- Multichannel Fashion Merchandising
- Apparel Retail Technology
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Recent Publications: |
- Lee, S., Domina, T., Y Macgillivray, M. (2011). Exploring consumers' flow experiences in virtual shopping: An exploratory study. International Journal of Electronic Marketing and Retailing, 4(2/3), 165-182.
- Lee, H., & Lee, S. (2010). Internet vs. mobile services: Comparisons of gender and ethnicity. Journal of Research in Interactive Marketing, 4(4), 346-375.
- Lee, J., & Lee, S. (2010). Building an initial trust with unknown retailers in the online gifting market. Journal of Global Academy and Marketing Science, 20(4).
- Fulton, K., & Lee, S. (2009). An overview of sustainability in the fashion industry. International Journal of Environmental, Cultural, Economic and Social Sustainability, 6(1), 1-14.
Lee, S., Johnson, K., & Gahring, S. (2008). Small-town consumers’ disconfirmation of expectations and satisfaction with local independent retailers. International Journal of Retail & Distribution Management, 36(2), 143-157 . - Lee, H., & Lee, S. (2007). Mobile commerce: An analysis of key success factors. Journal of Shopping Center Research, 14(2), 29-62.
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| Recent Funded Grant Activity: |
Lee, H., & Lee, S. (Co-PIs). Mobile Commerce: An Analysis of Key Success Factors. The ICSC (International Council of Shopping Centers) Educational Foundation. Amount: $15,000. Cook, M. (Co-PI), & Lee, S. (Co-PI). Exploring the textiles and apparel sourcing industry in South Korea. Faculty International Development Grant (FIDG). Central Michigan University. Funded: $1910.00 Lee, S. Premier Display Award, Faculty Research and Creative Endeavors Awards (FRCE). Central Michigan University. Amount: $1000.
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Vita
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