Distance Learning Courses: Courses in the department approved for offering in a distance learning format include: MKT 310, 560

MKT 151 Marketing and Society 3(3-0) D
An overview of the environment, concepts and current trends that shape the world of marketing. Attention is paid to the impact of marketing on society. This course will not be accepted for credit for departmental or College of Business Administration major or minors.

MKT 220 Introduction to Retail Merchandising 3(3-0) D
An overview of merchandising systems and procedures as they relate to organizational structure, product planning, and inventory control.

MKT 221 Marketing Strategies for Entrepreneurs 3(3-0)
Marketing for small business; identification of a product and/or service potential; advertising plans, marketing strategy, store location, purchasing procedures and inventory control. Identical to ENT 221; credit may not be earned in more than one of these courses.

MKT 297 Special Topics 1-6(Spec)
Selected problems of interest to students which are not normally included in existing courses. Specific topics will be listed on students' transcripts.

MKT 300 Introduction to Marketing 3(3-0) F, Sp
A basic introduction to the marketing environment, the marketing mix; marketing management and the place of marketing in world society. Prerequisite: ECO 201; 56 semester hours completed.

MKT 305 Buyer Behavior 3(3-0) F, Sp
Characteristics of consumers affecting the decision process in buying and the marketing implications. Prerequisites: MKT 300, 56 semester hours completed, and admission to Professional Business Studies or listed on signed major or minor.

MKT 310 Marketing Communications 3(3-0) F, Sp
An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 315 Advertising Media 3(3-0) D
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed; MKT 310 or JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.

MKT 320 Retail Management 3(3-0) F, Sp
Functions of a retail establishment are examined. Significant developments taking place in the major environments of retailers social, economic, technological, and legal. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies.

MKT 325 Merchandising Management 3(3-0) D
Current problems in merchandising which include technological aspects, inventory valuation and reporting procedures, stock planning, and product mix considerations. Prerequisites: MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 330 Marketing Channels 3(3-0) F, Sp
Institutions, physical flows, behavioral and economic relationships comprising channel systems in the marketing environment. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 340 Personal Selling 3(3-0) D
Analysis of the field of personal selling as a vital element of the promotional efforts of the firm. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies.

MKT 341 Services Marketing 3(3-0) D
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to HSA 341. Credit may not be earned in more than one of these courses. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 350 Marketing Analysis 3(3-0) F, Sp
Analysis of marketing data: marketing research, statistics, marketing cost/revenue analysis and sales and market forecasting. Prerequisites: MKT 300; STA 282; ACC 202; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 360 Electronic Commerce and Marketing Strategy 3(3-0) D
Basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 390 Field Studies 3(3-0) D
Activities which may include industrial visitations and work study in conference with supervision of cooperating organization, professor, and student. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 397 Special Topics 1-6(Spec) D
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcript. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 399 Marketing Strategies for Small Business 3(3-0)
Marketing for a small business: identification of a product and/or service potential; advertising plans, marketing strategy, store location, purchasing procedures and inventory control. Will not count on College of Business Administration majors. Prerequisites: 56 semester hours completed.

MKT 410 Advertising Management 3(3-0) F, Sp
Provides an understanding and evaluation of the advertising function within the modern business environment. Management decision-making is stressed in advertising as a vital communication tool. Prerequisites: MKT 300, MKT 310 or JRN 360; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. 

MKT 415 Promotion and Direct Marketing 3(3-0) D
Analytical study of the use of promotional tools in marketing strategy. Direct marketing principles and practices, planning, implementation and control issues are emphasized. Prerequisites: MKT 300, MKT 310; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 422 Cooperative/Internship in Retailing 3-6(Spec) D
Full time work experience under the supervision of the department and participating employer. Prerequisites: permission of instructor; MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 425 Retail Strategy 3(3-0) D
Development of strategic methods for addressing retail problems. Problem solving orientation within the retail organizational setting. Prerequisites: MKT 320, MKT 422; or permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 431 Logistics Operations 3(3-0)
Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. Prerequisites: MKT 330; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Corequisite: MGT 340.

MKT 432 Logistics Strategy 3(3-0) D
Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. Prerequisites: MKT 300, MKT 330; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 435 Transportation 3(3-0) D
The role of transportation systems in an economy, transport system pricing, and the management of transportation operations. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 440 Sales Management 3(3-0) D
The organization, planning, operation and control of a field sales force from the perspective of the sales manager. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 445 Business Marketing 3(3-0) D
Development of principles and establishment of a framework within which managerial problems involved in marketing industrial goods can be solved. Prerequisites: MKT 300; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 450 Marketing Research 3(3-0) D
Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites: MKT 300, MKT 350, MTH 282 or equivalent; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 465 Supply Chain Management 3(3-0) F, Sp
Integration of competencies in logistics related areas. Logistical policy establishment and decision-making for solving complex logistical problems that focus on global and intercompany logistics systems. Prerequisites: MKT 431 or MKT 432; 86 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 490 Internship In Marketing 1-3(Spec) D
A full time work experience occurring within a marketing organization. Detailed written report and assigned readings required. Prerequisites: permission of instructor and department chairperson; 56 semester hours completed; marketing major and completion of 6 credit hours in marketing in addition to MKT 300; admission to Professional Business Studies or listed on signed major or minor.

MKT 491 Independent Studies 1-6(Spec) D
Directed reading or research on an approved topic. Open to seniors in good academic standing. Prerequisites: prior permission of instructor and department chairperson; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 492 Practicum In Small Business 3(Spec) D
Provides the student an opportunity to analyze the accounting, finance, marketing, management, and production systems of an ongoing small business. Identical to ACC/FIN/MGT/BIS 492. Credit may not be earned in more than one of these courses. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.

MKT 499 Strategic Marketing Problems 3(3-0)
A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed; MKT 310, MKT 330, MKT 350; admission to Professional Business Studies or listed on signed major or minor.

MKT 555 Market and Sales Forecasting 3(3-0) D
Develops familiarity with methods most commonly used in market and sales forecasting. Both qualitative and quantitative methods are included with emphasis on the latter. Prerequisites: one course in MKT; one course in statistics or MKT 350; admission to Professional Business Studies; senior standing; 86 semester hours completed.

MKT 560 International Marketing 3(3-0) D
Policies and practices employed in international business. Considers problems of international payments, trade and investment with special emphasis on integrating managerial dimensions with related economic principles. Prerequisites: MKT 300; admission to Professional Business Studies; senior standing; 86 semester hours completed.

MKT 597 Special Topics 1-6(Spec) D
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcripts. Prerequisites: MKT 300; admission to Professional Business Studies; senior standing; 86 semester hours completed.

For 600 and 700 level course descriptions consult the current Graduate Bulletin.

MKT 650 Marketing Research: Managerial Applications 2(2-0) D

MKT 663 Product Management 2(2-0) D

MKT 664 Promotional Strategy 2(2-0) D

MKT 665 Management of Integrated Logistic Systems 3(3-0) D

MKT 669 Seminar in Marketing Problems 2(2-0) D

MKT 791 Independent Studies 1-6(Spec) D

MKT 797 Special Topics 3-6(Spec) D

MKT 798 Thesis 1-6(Spec) D

Credit Limitation. Courses in the Department that are subject to graduate credit limitation under the policy covering unspecified content or variable credit are: MKT 597, 791 and 797.

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