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Course Descriptions

Marketing (MKT)                       Course Schedules

Distance Learning Courses: Courses in the department approved for offering in a distance learning format include: MKT 560

MKT 555 Market and Sales Forecasting 3(3-0)
Develops familiarity with methods most commonly used in market and sales forecasting. Both qualitative and quantitative methods are included with emphasis on the latter. Prerequisites: one course in MKT and one course in statistics or MKT 350; admission to Professional Business Studies, senior standing, 86 semester hours completed.

MKT 560 International Marketing 3(3-0) D (Formerly 665)
Policies and practices employed in international business. Considers problems of international payments, trade and investment with special emphasis on integrating managerial dimensions with related economic principles. Prerequisites: MKT 300, 86 semester hours completed, and admission to Professional Business Studies, senior standing.

MKT 597 Special Topics 1-6(Spec) D
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student’s transcript. Prerequisite: MKT 300; admission to Professional Business Studies; senior standing; 86 semester hours completed.

MKT 650 Marketing Research: Managerial Applications 2(2-0)
Survey of what managers need to know about marketing research. Includes questionnaire design, evaluation; sampling and sample size issues, and basic methods of data analysis. Prerequisites: MKT 300 or equivalent and admission to the MBA program or graduate status and permission of the MBA director.

MKT 663 Product Management 2(2-0) D
Development and introduction of new products and services in a dynamic environment. Prerequisites: regular admission to the MBA program or permission of the MBA Director.

MKT 664 Promotional Strategy 2(2-0) D
Promotional strategy is designed to present the relevant concepts of the marketing communication process and their applications within a managerial framework. Prerequisite: regular admission to the MBA program or permission of the MBA director.

MKT 665 Management of Integrated Logistic Systems 3(3-0) D
Integration of competencies in distribution-related areas. Logistical policy establishment and strategic decision making for solving complex logistical problems. Prerequisite: admission to MBA or permission of MBA director.

MKT 669 Seminar in Marketing Problems 2(2-0) D
Current marketing literature and selected cases in retailing, advertising, packaging, and marketing research. Prerequisite: regular admission to the MBA program or permission of the MBA director.

MKT 791 Independent Studies 1-6(Spec) D
Directed reading or research on an approved topic. Prerequisites: permission of instructor and department chairperson and 15 hours of graduate credit in M.B.A. program.

MKT 797 Special Topics 3-6(Spec) D
Enables students to take various topics under the same number. Specific topic will be listed on the student’s transcript. Prerequisites: graduate status and permission of instructor.

MKT 798 Thesis 1-6(Spec) D
An acceptable thesis in business administration. The thesis is directed by a committee in conformity with the Regulations and Directions for the Writing of the Master’s Thesis. CR/NC only.

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