Marketing

Marketing and Hospitality Services Administration (MKT) (HSA) (HOA)

For information, please contact
JoAnn Linrud, Chairperson, 774-3701, 100 Smith Hall

Department Website

Why Study Marketing and Hospitality Services Administration?
Marketing and Hospitality Services Administration at CMU
Hospitality Services Administration Major
Logistics Management Major
Marketing Major
Purchasing and Supply Management Major
Retail Management Major
Advertising Minor
Hospitality Services Administration Minor
Marketing Minor
Retailing Minor
The Faculty
MKT Course Descriptions
HSA Course Descriptions
HOA Course Descriptions

Why Study Marketing and Hospitality Services Administration?
The study of marketing prepares you for a diverse number of career areas including marketing manager, marketing researcher, sales executive, retail manager, promotion manager, advertising executive or logistics manager. The field offers study of global and domestic markets and the customers who impact those markets.

The largest industry and one of the world's fastest growing is that of travel and tourism. The hospitality services administration program prepares students for business management careers in the many segments of this industry, such as lodging, food service, gaming and travel/tourism.

Marketing and Hospitality Services Administration at CMU
The objective of the department is to provide undergraduate and graduate students with the quality education needed for success in professional and management positions. The department also offers required or elective courses for students specializing in other major areas who desire some related background in marketing or hospitality services. Students are prepared for business careers through course work, internships, and student organizations. Behavioral and communication skills development, problem solving and analytical abilities, knowledge of organizational planning, directing, controlling, and advances in business trends, such as electronic commerce, are emphasized.

The undergraduate marketing program is designed to prepare the student to manage the marketing process within the firm and in the social, political, and economic environment. Opportunity is provided to obtain knowledge of specialized fields through career preparation for positions in areas such as advertising and promotion, marketing management, marketing research, logistics, retailing and distribution, sales and sales management, and other positions leading to careers in management.

The multifaceted hospitality industry includes lodging, food services, gaming, and tourist-related businesses. The HSA program goal is to provide undergraduate students with a sound business background and a specific orientation toward the management of lodging operations, restaurants, clubs, casinos, and tourism. Course work includes accounting, finance, management, marketing, and facility operations as they relate to the hospitality industries. Students also gain practical experience via internships.
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Majors
Majors in this department are available only to students pursuing the Bachelor of Science in Business Administration degree. Courses taken on a Credit/No Credit basis are not accepted on the Marketing major or minor.

Hospitality Services Administration Major
B.S. in B.A. degree

Students may elect to study either of the two concentrations or may want to consider the Hospitality Information Systems joint major (see Index).

A. Additional Common Body of Knowledge in Business Administration Courses (9 hours)
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy

B. Hospitality Services Administration Courses (12 hours)
HSA 331 (3) Hospitality Industry Information Systems
HSA 350 (3) Lodging Operations
HSA 447 (3) Financial Management in the Hospitality Sector
HSA 546 (3) Management in the Hospitality Service Sector

C. Plus one of the Hospitality Concentrations (15-16 hours)
A concentration in one of the areas of hospitality designated below will be taken to complete the major requirement:

1. Hospitality Services (15-16 hours)
HSA 341 (3) Services Marketing
HSA 445 (3) Advanced Food and Beverage Systems Management
HSA 490 (3) Hospitality Internship
HEV 365 (2) Quantity Food Production
HEV 366 (2) Quantity Food Production Laboratory
Plus one of the following with advisor approval:
HSA 342 (3) Hospitality Facilities
HSA 343 (3) Tourism
HSA 344 (3) Legal Aspects of Hospitality Services
HSA 390 (3) Field Studies in Hospitality Services Administration
HSA 397 (3) Special Topics
HSA 597 (3) Special Topics
HEV 363 (2) Food Safety and Sanitation

2. Gaming and Entertainment Management (16 hours)*
HSA 491 (4) Independent Study (Specialized Internship)
HOA 334 (3) Casino Operations and Management
HOA 339 (3) Protection of Casino Table Games
HOA 437 (3) Gaming Regulations and Control
Plus one of the following:
TCA 426 (3) Accounting for the Casino Hotel
HOA 436 (3) Mathematics of Casino Games
HOA 439 (3) Seminars in Casino Management
HOA 442 (3) Sociology of Gambling
*All HMD and TCA courses to be taken at UNLV in Las Vegas with arrangements made by CMU/HSA advisor. Actual UNLV courses carry HMD, TCA or FAB designators. Students must earn a C- or better to transfer UNLV courses to CMU.

Total: 36 - 37 semester hours
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Logistics Management Major
B.S. in B.A. degree

The Logistics Management major is designed to prepare CMU College of Business Administration students for a career in the field of logistics. Logistics Management is concerned with the effective and efficient movement and storage of products from raw material source through production to the consumer. Attention is focused on the integration and management of several areas including: transportation, inventory, warehousing, packaging and materials handling, logistics information and customer service. As managers of logistics, graduates will be responsible for providing customers with the right product at the right place at the right time at an acceptable price. Students who complete this major will find a growing number of job opportunities in the areas listed above.

A. Additional Common Body of Knowledge in Business Administration Courses (9 hours):
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy

B. Required Marketing Foundation Courses (9 hours):
MKT 305 (3) Buyer Behavior
MKT 330 (3) Marketing Channels
MKT 350 (3) Marketing Analysis

C. Required Logistics Management Courses (12 hours):
MKT 431 (3) Logistics Operations
MKT 432 (3) Logistics Strategy
MKT 465 (3) Supply Chain Management
MGT 333 (3) Industrial Purchasing

D. Electives Selected from the Following (6 hours):
ACC 300 (3) Corporate Financial Reporting and Reporting Analysis
ACC 321 (3) Managerial Cost Accounting
BIS 423 (3) Decision Support Systems
FIN 442 (3) Intermediate Financial Management
FIN 482 (3) Working Capital Management
GEO 317 (3) Economic Geography
GEO 320 (3) Population Geography
MGT 446 (3) Industrial Relations
MKT 310 (3) Marketing Communications
MKT 320 (3) Retail Management
MKT 340 (3) Personal Selling
MKT 490 (3) Internship in Marketing
MKT 555 (3) Marketing and Sales Forecasting
MKT 560 (3) International Marketing

Total: 36 semester hours
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Marketing Major
B.S. in B.A. degree

General Marketing Major
A. Additional Common Body of Knowledge in Business Administration Courses (9 hours):
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy

B. Marketing Courses (18 hours):
MKT 305 (3) Buyer Behavior
MKT 310 (3) Marketing Communications
MKT 330 (3) Marketing Channels
MKT 350 (3) Marketing Analysis
MKT 490 (3) Internship in Marketing
MKT 499 (3) Strategic Marketing Problems

C. Planned Program Selected From the Following (6 hours):
MKT 315 (3) Advertising Media
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 340 (3) Personal Selling
MKT 341 (3) Services Marketing
MKT 425 (3) Retail Strategy
MKT 431 (3) Logistics Operations
MKT 432 (3) Logistics Strategy
MKT 440 (3) Sales Management
MKT 445 (3) Business Marketing
MKT 450 (3) Marketing Research
MKT 555 (3) Marketing/Sales Forecasting
MKT 560 (3) International Marketing

Total: 33 semester hours

Students must complete the Planned Program (6 hours) approved by the MHSA faculty advisor OR must complete one of the following concentrations.

Concentrations (12 hours): A concentration in one of the areas of marketing designated below and approved by the MHSA faculty advisor.

1. Marketing Communications (12 hours):
JRN 350 (3) Public Relations OR
JRN 360 (3) Advertising Principles
MKT 315 (3) Advertising Media
MKT 410 (3) Advertising Management
MKT 415 (3) Promotions and Direct Marketing

2. Retail Strategy (12 hours)
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 425 (3) Retail Strategy
One of the following:
JRN 360 (3) Advertising Principles
IPC 361 (3) Dynamics of Interpersonal Communications
HEV 256 (3) Fashion Merchandising

3. Sales Management and Customer Service (12 hours):
MKT 340 (3) Personal Selling
MKT 440 (3) Sales Management
IPC 365 (3) Persuasion
One of the following:
MKT 445 (3) Business Marketing
MKT 560 (3) International Marketing

Total: 33-39 semester hours
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Purchasing and Supply Management Major
B.S. in B.A. degree

This is an interdepartmental major. It is listed in the College of Business Administration section of the Bulletin.

Retail Management Major
B.S. in B.A. degree

Retailing is a competitive, complex, and fast-paced career. The Retail Management major emphasizes acquiring sound business and management skills that can be applied to a variety of retail operations. Potential careers include merchandise manager, buyer, small business owner, store manager, manufacturer's representative, and professional salesperson.

A. Additional Common Body of Knowledge in Business Administration Courses (9 hours):
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy

B. Retail Management Courses (21 hours):
MKT 220 (3) Introduction to Retail Management
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 330 (3) Marketing Channels
MKT 422 (3) Cooperative/Internship in Retailing
MKT 425 (3) Retail Strategy
MKT 492 (3) Practicum in Small Business

C. Three hours selected from one of the following (3 hours):
MKT 310 (3) Marketing Communications
MKT 340 (3) Personal Selling
HEV 356 (3) Visual Merchandising
HEV 456 (3) Fashion Buying
IPC 361 (3) Dynamics of Interpersonal Communication
BIS 445 (3) Small Business Organization and Operations

Total: 33 semester hours
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Minors

Courses taken on a Credit/No Credit basis are not accepted on Marketing/Hospitality department minors. No more than a total of 27 hours may be taken in the College of Business Administration and counted toward graduation unless the student is majoring in the College of Business Administration.

Advertising Minor
B.A., B.A.A., B.F.A., B.S., B.S. in B.A. degrees

This is an Interdisciplinary minor. Please check the Interdepartmental and Interdisciplinary Majors and Minors section.

Hospitality Services Administration Minor
B.A., B.A.A., B.F.A., B.S., B.S. in B.A. degrees

The HSA minor is designed primarily for students who will work in a field closely allied with the hospitality services industry. Two such fields are commercial recreation and food service administration. This minor is not designed to prepare students for a career in hospitality services, but is designed to introduce the student to the field in a rigorous fashion. The student will also acquire an understanding of how hospitality services administration interacts with the students' major field of study. Students should not expect the HSA minor to make them competitive with students whose majors are in hospitality services administration for managerial positions in the hospitality services industry. There are no provisions made to allow a student minoring in HSA to take any courses in Gaming Entertainment Management that would be counted as meeting the minor course requirements.

(Transfer students must have completed one semester at CMU prior to signing the minor.)

A. Required Core Courses (9 hours):
ECO 201 (3) Principles of Macroeconomics
MKT 300 (3) Introduction to Marketing
MGT 312 (3) Fundamentals of Management

B. Electives (9 hours) selected from the following courses with approval of advisor. At least three hours must be selected from 400 level courses. HSA 331 (3) Hospitality Industry Information Systems
HSA 341 (3) Services Marketing
HSA 342 (3) Hospitality Facilities
HSA 343 (3) Tourism
HSA 344 (3) Legal Aspects of Hospitality Services
HSA 350 (3) Lodging Operations
HSA 445 (3) Advanced Food and Beverage Systems Management
HSA 447 (3) Financial Management in the Hospitality Service Sector
HSA 546 (3) Management in the Hospitality Service Sector

C. Electives (6 hours) may be used to fulfill prerequisites for HSA courses selected in consultation with an advisor from the following list. If electives are not required for use as prerequisites for HSA courses, other electives may be taken in consultation with the advisor.
ACC 201 (3) Principles of Accounting I
ACC 202 (3) Principles of Accounting II
BIS 221 (3) Computers in Business I
BLR 202 (3) Legal Environment of Business
HEV 160 (4) Introduction to Foods
HEV 365 (2) Quality Food Production
HEV 366 (2) Quality Food Production Laboratory

Note: Students majoring in the College of Business Administration will be asked to take a total of 15 semester hours beyond their major requirements in order to complete the minor.

Total: 24 semester hours
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Marketing Minor
B.A., B.A.A., B.F.A., B.S., B.S. in B.A. degrees

The Minor in Marketing is designed for students who plan a career closely allied to marketing, but do not intend to work in marketing itself. Examples of such careers include broadcasting, commercial art, journalism, human environmental studies, or a related business area. The marketing minor provides an overview of the marketing process but does not deal with all of the analytical and managerial skills necessary for success in marketing. The student will be exposed to both the process of stimulating and satisfying demand through the marketing process. Students should not expect that the marketing minor will make them competitive with marketing majors for marketing positions in industry.

A minimum of 56 semester hours is required to sign a minor in marketing and completion of ECO 201 with a grade of 2.0 or higher.

A. Required Core Courses (9 hours):
ECO 201 (3) Principles of Macroeconomics
MKT 300 (3) Introduction to Marketing
MKT 305 (3) Buyer Behavior

B. Electives (12 hours) selected from the following:
MKT 310 (3) Marketing Communications
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 330 (3) Marketing Channels
MKT 340 (3) Personal Selling
MKT 341 (3) Services Marketing
MKT 350 (3) Marketing Analysis
MKT 410 (3) Advertising Management
MKT 431 (3) Logistics Operations
MKT 435 (3) Transportation
MKT 440 (3) Sales Management
MKT 445 (3) Business Marketing
MKT 560 (3) International Marketing

Note: Students majoring in the College of Business Administration will be asked to take a total of 15 semester hours beyond their major requirements in order to complete the minor.

Total: 21 semester hours
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Retailing Minor
B.A., B.A.A., B.F.A., B.S., B.S. in B.A. degrees

The minor in retailing is designed for those students who either aspire to a retail-related field or will work closely with the field of retailing. Examples of programs at CMU for which this minor is relevant include: Fashion Merchandising, Commercial Recreation, and Sports Studies. The minor provides an overview of retailing and merchandising principles in a managerial framework. It does not provide the practical experience developed through the retailing internship or the integrating experience of retail strategy development. Students should expect to find these skills within the major. In addition, students should not expect that the Retailing Minor will make them competitive with students whose major is Retail Management for entry level managerial positions in the retail industry.

Requirements to sign a minor in retailing are: completion of ACC 201 with a grade of 2.0 or higher and completion of MKT 220 with a grade of 2.0 or higher.

A. Introductory Core Courses (6 hours):
ACC 201 3) Principles of Accounting I
MKT 220 (3) Introduction to Retail Merchandising

B. Required Core Courses (15 hours):
MKT 300 (3) Introduction to Marketing
MKT 310 (3) Marketing Communications
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 330 (3) Marketing Channels

Note: Students majoring in the College of Business Administration will be asked to take a total of 15 semester hours beyond their major requirements in order to complete the minor.

Total: 21 semester hours
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The faculty: Bruce H. Allen, James R. Burley, Robert L. Cook, Richard Divine, Gary Gagnon, Michael Garver, Yvette Green, Lawrence R. Lepisto, JoAnn Linrud, Donald McBane, Robert Miller, Terry Nevett, Patrick A. Okonkwo, Yae Sock Roh, Robert S. Welsh, Holton Wilson.

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