Interdepartmental and Interdisciplinary 
Majors and Minors

Interdisciplinary
Integrative Public Relations Major
B.A., B.A.A., B.S., degrees

Integrative Public Relations is an interdepartmental major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers. Students majoring in Integrative Public Relations must achieve a grade of C or better in each course in the major, including electives, and a minimum 2.5 GPA overall in the major.

Required Courses (41 hours):
IPR 101 (1) Foundations of Integrative Public Relations
IPR 555 (6) Public Relations Internship
BCA 210 (4) Survey of the Mass Media
BCA 311 (3) Broadcast and Cable Copywriting
BCA 512 (3) Broadcast and Cable Promotion
IPC 264 (3) Organizational Communication
IPC 357 (3) Public Speaking *
JRN 202 (3) Writing for the Mass Media
JRN 302 (3) Introduction to Graphics and Visual Communication
JRN 350 (3) Public Relations Principles and Practices
JRN 450 (3) Public Relations Writing
JRN 551 (3) Case Studies in Public Relations
JRN 556 (3) Public Relations Seminar

* fulfills oral competency requirement

Electives (18 hours):
Selected from the three groups listed below, in consultation with an advisor, each student must complete a minimum of 6 hours in Organizational Communication, 3 hours in Broadcasting, and 9 hours in Multimedia and Entrepreneurship.

Group A (6 hours) - Organizational Communication
IPC 195 (3) Intercultural Communication
IPC 353 (3) Communication in Small Groups
IPC 362 (3) Male-Female Communication
IPC 363 (3) Principles and Types of Interviewing
IPC 365 (3) Persuasion
IPC 560 (3) Communication and Change: The Diffusion of Ideas and Information
IPC 561 (3) Communication in Conflict Management

Group B (3 hours) - Broadcasting
BCA 317 (3) Radio and Television Performance
BCA 318 (3) Radio and Television News
BCA 503 (3) Critiquing Mass Media
BCA 505 (3) Advanced Electronic Media Writing
BCA 511 (3) Broadcast and Cable Sales

Group C (9 hours) – Multimedia and Entrepreneurship
3-6 hours from business
ENT/ACC 210 (3) Accounting Information for Entrepreneurial Decision Making
ENT/MKT 221 (3) Marketing Strategies for Entrepreneurs
ENT/FIN 320 (3) Financial Management of the Entrepreneurial Venture
MGT 310 (3) Small Business Management
PHL 318 (3) Business Ethics

3-6 hours from research into publics
SOC 300 (3) Introduction to Research Methods
PSY 211 (3) Introduction to Psychological Statistics
PSY 337 (3) Psychology of Advertising
PSC 327 (3) Lobbying and Interest Group Behavior

0-3 hours from multimedia design and integrated marketing
CPS 282 (3) Introduction to Multimedia Design
CPS 482 (3) Advanced Multimedia Design
MKT 300 (3) Introduction to Marketing
JRN 360 (3) Advertising Principles
JRN 365 (3) Advertising Media

Total: 59 semester hours

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