Alumni Relations
Development
Public Relations and
Marketing
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Alumni Relations
The Alumni Relations Office exists to perpetuate and enhance
the lifelong relationship between the university and its
graduates.
Avenues to involve graduates and current
students with CMU in a productive and positive manner are
continually developed. Alumni are encouraged to return to
campus and participate in traditional campus activities such
as Homecoming and Alumni Reunion Weekend. Additionally, we
encourage CMU alumni to get involved in their local Alumni
Association chapters.
The Alumni Office helps foster a sense of
spirit and pride in Central Michigan University students
through the Student Alumni Chapter. The chapter was
established to create opportunities for both alumni and
students to build relationships and assist with the growth and
development of CMU.
The Alumni Relations Office publishes
Centralight, a source of campus and alumni news to
communicate with graduates of CMU. Published quarterly,
Centralight is sent to all CMU alumni.
CMU encourages alumni to enjoy an ongoing
relationship with the university and to remain active with
their alma mater. In recognition of this lifelong
relationship, Central Michigan University has dedicated the
Carlin Alumni House on campus to welcome its 161,000
graduates.
For further information, please contact the
Executive Director of Alumni Relations, located in the Carlin
Alumni House; telephone (989) 774-3312 or toll free
(800)358-6903.
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Development
Development and Alumni Relations, in addition to serving as
the administrative home of the CMU Alumni Association,
generates private gift revenues from individuals,
corporations, and foundations in order to accomplish the
purposes and objectives of Central Michigan University. In
pursuit of its mission, Development and Alumni Relations
provides fund-raising leadership to complement, encourage, and
support university-wide efforts to achieve comprehensive
objectives for resource acquisition. At the same time, the
Office of Development and Alumni Relations seeks to ensure the
continuity of the fund-raising effort and to achieve a
continual and substantial growth in gift revenues throughout
the university.
For assistance or additional information,
contact the Vice President of
Development and Alumni Relations
at (989) 774-2382.
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Public
Relations and Marketing
Public Relations and Marketing provides communication and
marketing services that reinforce CMU's goals, mission, key
messages, and identity. PRM units include broadcast media
relations, print media relations and news services,
publications, marketing, photography and videography,
licensing and advertising, and sports information.
Public Relations and Marketing staff members advise university
employees on methods to identify and communicate with CMU's
primary audiences, including prospective students, alumni, and
donors. They assist university clients in effectively
disseminating information and marketing the university's
events, academic programs, faculty and staff research,
athletics, development initiatives, alumni activities, and
student achievements.
Public Relations and Marketing news and broadcast
professionals also serve as university liaisons with print,
broadcast, and electronic media. They plan effective publicity
and news coverage of CMU events and meetings and provide media
professionals with a variety of CMU resources and services.
Public Relations and Marketing produces the university's
alumni magazine, CentraLight, the weekly staff
newspaper, Inside CMU, the monthly television show,
Inside Central, the Facts publication, the CMU
Source Book of faculty experts, and the daily CMUTODAY
all-staff e-mail LISTSERV.
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