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[spacer] Welcome to the
2004-2005 Undergraduate Bulletin
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Student Services

Alumni Relations
Development
Public Relations and Marketing
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Alumni Relations
The Alumni Relations Office exists to perpetuate and enhance the lifelong relationship between the university and its graduates.

Avenues to involve graduates and current students with CMU in a productive and positive manner are continually developed. Alumni are encouraged to return to campus and participate in traditional campus activities such as Homecoming and Alumni Reunion Weekend. Additionally, we encourage CMU alumni to get involved in their local Alumni Association chapters.

The Alumni Office helps foster a sense of spirit and pride in Central Michigan University students through the Student Alumni Chapter. The chapter was established to create opportunities for both alumni and students to build relationships and assist with the growth and development of CMU.

The Alumni Relations Office publishes Centralight, a source of campus and alumni news to communicate with graduates of CMU. Published quarterly, Centralight is sent to all CMU alumni.

CMU encourages alumni to enjoy an ongoing relationship with the university and to remain active with their alma mater. In recognition of this lifelong relationship, Central Michigan University has dedicated the Carlin Alumni House on campus to welcome its 161,000 graduates.

For further information, please contact the Executive Director of Alumni Relations, located in the Carlin Alumni House; telephone (989) 774-3312 or toll free (800)358-6903.
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Development
Development and Alumni Relations, in addition to serving as the administrative home of the CMU Alumni Association, generates private gift revenues from individuals, corporations, and foundations in order to accomplish the purposes and objectives of Central Michigan University. In pursuit of its mission, Development and Alumni Relations provides fund-raising leadership to complement, encourage, and support university-wide efforts to achieve comprehensive objectives for resource acquisition. At the same time, the Office of Development and Alumni Relations seeks to ensure the continuity of the fund-raising effort and to achieve a continual and substantial growth in gift revenues throughout the university.

For assistance or additional information, contact the Vice President of Development and Alumni Relations at (989) 774-2382.
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Public Relations and Marketing
Public Relations and Marketing provides communication and marketing services that reinforce CMU's goals, mission, key messages, and identity. PRM units include broadcast media relations, print media relations and news services, publications, marketing, photography and videography, licensing and advertising, and sports information.

Public Relations and Marketing staff members advise university employees on methods to identify and communicate with CMU's primary audiences, including prospective students, alumni, and donors. They assist university clients in effectively disseminating information and marketing the university's events, academic programs, faculty and staff research, athletics, development initiatives, alumni activities, and student achievements.

Public Relations and Marketing news and broadcast professionals also serve as university liaisons with print, broadcast, and electronic media. They plan effective publicity and news coverage of CMU events and meetings and provide media professionals with a variety of CMU resources and services.

Public Relations and Marketing produces the university's alumni magazine, CentraLight, the weekly staff newspaper, Inside CMU, the monthly television show, Inside Central, the Facts publication, the CMU Source Book of faculty experts, and the daily CMUTODAY all-staff e-mail LISTSERV.
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