Undergraduate
Programs of Study
Marketing and Hospitality Services
Administration (MKT) (HSA) (HOA)
For
information, please contact
Richard L. Divine, Chairperson,
774-3701, 100 Smith Hall
College
of Business Administration Website
Department
Website
Why Study Marketing and
Hospitality Services Administration?
Marketing and Hospitality
Services Administration at CMU
Admission, Retention, or Termination Standards
Hospitality
Services Administration Major
Logistics Management
Major
Marketing Major
Purchasing
and Supply Management Major
Retail Management Major
Advertising Minor
Hospitality
Services Administration Minor
Marketing Minor
Retailing Minor
The Faculty
MKT Course
Descriptions
HSA Course Descriptions
HOA Course Descriptions
Why
Study Marketing and Hospitality Services
Administration?
The study of marketing prepares you for a diverse number of
career areas including marketing manager, marketing
researcher, sales executive, retail manager, promotion
manager, advertising executive or logistics manager. The
field offers study of global and domestic markets and the
customers who impact those markets.
The largest industry and one of the world's fastest growing
is that of travel and tourism. The hospitality services
administration program prepares students for business
management careers in the many segments of this industry,
such as lodging, food service, gaming and travel/tourism.
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Marketing
and Hospitality Services Administration at CMU
The objective of the department is to provide undergraduate
and graduate students with the quality education needed for
success in professional and management positions. The
department also offers required or elective courses for
students specializing in other major areas who desire some
related background in marketing or hospitality services.
Students are prepared for business careers through course
work, internships, and student organizations. Behavioral and
communication skills development, problem solving and
analytical abilities, knowledge of organizational planning,
directing, controlling, and advances in business trends,
such as electronic commerce, are emphasized.
The undergraduate marketing program is designed to prepare
the student to manage the marketing process within the firm
and in the social, political, and economic environment.
Opportunity is provided to obtain knowledge of specialized
fields through career preparation for positions in areas
such as advertising and promotion, marketing management,
marketing research, logistics, retailing and distribution,
sales and sales management, and other positions leading to
careers in management.
The multifaceted hospitality industry includes lodging, food
services, gaming, and tourist-related businesses. The HSA
program goal is to provide undergraduate students with a
sound business background and a specific orientation toward
the management of lodging operations, restaurants, clubs,
casinos, and tourism. Course work includes accounting,
finance, management, marketing, and facility operations as
they relate to the hospitality industries. Students also
gain practical experience via internships.
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Admission, Retention, or Termination Standards
To sign a
major in Hospitality Services Administration,
Logistics Management, Marketing, Retail
Management, or Purchasing and Supply
Management:
To sign a
minor in Marketing: See an advisor in the Department
of Marketing and Hospitality Services Administration and
bring along a copy of your signed major.
-
At
least fifteen hours beyond their major requirements are
required for business majors.
-
Completion of ECO 201 with a grade of 2.0 or higher is
required.
-
At
least 56 credit hours earned is required.
-
No more
than a total of 27 hours of credit earned in business
courses, including business transfer hours, may be counted
towards graduation unless the student is majoring in the
College of Business Administration.
To sign a
major in Retailing: See an advisor in the Department
of Marketing and Hospitality Services Administration:
-
At
least fifteen hours beyond their major requirements are
required for business majors.
-
Completion of ACC 201 with a grade of 2.0 or higher is
required.
-
Completion of MKT 220 with a grade of 2.0 or higher is
required.
-
No more
than a total of 27 hours of credit earned in business
courses, including business transfer hours, may be counted
towards graduation unless the student is majoring in the
College of Business Administration.
To sign a
minor in Hospitality Services Administration: See an
advisor in the Department of Marketing and Hospitality
Services Administration and bring along a copy of your
signed major.
-
At
least fifteen hours beyond their major requirements are
required for business majors.
-
Transfer students must have completed one semester at CMU.
-
No more
than a total of 27 hours of credit earned in business
courses, including business transfer hours, may be counted
towards graduation unless the student is majoring in the
College of Business Administration.
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Majors
Majors in this department are available only to
students pursuing the Bachelor of Science in Business
Administration degree.
Hospitality
Services Administration Major
B.S.
in B.A. degree
Students
may elect to study either of the two concentrations or may
want to consider the Hospitality Information Systems joint
major (see Index).
-
Additional Common Body of Knowledge in Business
Administration Courses (9 hours)
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy
-
Hospitality Services Administration Courses (12
hours)
HSA 331 (3) Hospitality Industry Information Systems
HSA 350 (3) Lodging Operations
HSA 447 (3) Financial Management in the Hospitality
Sector
HSA 546 (3) Management in the Hospitality Service
Sector
-
Plus one of the Hospitality Concentrations (15-16
hours)
A concentration in one of the areas of hospitality
designated below will be taken to complete the major
requirement:
-
Hospitality Services (15-16 hours)
HSA 341 (3) Services Marketing
HSA 445 (3) Advanced Food and Beverage Systems
Management
HSA 490 (3) Hospitality Internship
HEV 365 (2) Quantity Food Production
HEV 366 (2) Quantity Food Production Laboratory
Plus one of the following with advisor approval:
HSA 342 (3) Hospitality Facilities
HSA 343 (3) Tourism
HSA 344 (3) Legal Aspects of Hospitality Services
HSA 390 (3) Field Studies in Hospitality Services
Administration
HSA 397 (3) Special Topics
HSA 597 (3) Special Topics
HEV 363 (2) Food Safety and Sanitation
-
Gaming and Entertainment Management (16 hours)*
HSA 491 (4) Independent Study (Specialized Internship)
HOA 334 (3) Casino Operations and Management
HOA 339 (3) Protection of Casino Table Games
HOA 437 (3) Gaming Regulations and Control
Plus one of the following:
TCA 426 (3) Accounting for the Casino Hotel
HOA 436 (3) Mathematics of Casino Games
HOA 439 (3) Seminars in Casino Management
HOA 442 (3) Sociology of Gambling
*All HMD and TCA courses to be taken at UNLV in Las Vegas with
arrangements made by CMU/HSA advisor. Actual UNLV courses
carry HMD, TCA or FAB designators. Students must earn a
C- or better to transfer UNLV courses to CMU.
Total:
36 - 37 semester hours
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Logistics
Management Major
B.S.
in B.A. degree
The Logistics Management major is designed to prepare CMU
College of Business Administration students for a career in
the field of logistics. Logistics Management is concerned
with the effective and efficient movement and storage of
products from raw material source through production to the
consumer. Attention is focused on the integration and
management of several areas including: transportation,
inventory, warehousing, packaging and materials handling,
logistics information and customer service. As managers of
logistics, graduates will be responsible for providing
customers with the right product at the right place at the
right time at an acceptable price. Students who complete
this major will find a growing number of job opportunities
in the areas listed above.
-
Additional Common Body of Knowledge in Business
Administration Courses (9 hours):
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy
-
Required Marketing Foundation Courses (9 hours):
MKT 305 (3) Buyer Behavior
MKT 330 (3) Marketing Channels
MKT 350 (3) Marketing Analysis
-
Required Logistics Management Courses (12
hours):
MKT 431 (3) Logistics Operations
MKT 432 (3) Logistics Strategy
MKT 465 (3) Supply Chain Management
MGT 333 (3) Industrial Purchasing
-
Electives Selected from the Following (6 hours):
ACC 300 (3) Corporate Financial Reporting and Reporting
Analysis
ACC 321 (3) Managerial Cost Accounting
BIS 423 (3) Decision Support Systems
FIN 442 (3) Intermediate Financial Management
FIN 482 (3) Working Capital Management
GEO 317 (3) Economic Geography
GEO 320 (3) Population Geography
MGT 446 (3) Industrial Relations
MKT 310 (3) Marketing Communications
MKT 320 (3) Retail Management
MKT 340 (3) Personal Selling
MKT 490 (3) Internship in Marketing
MKT 555 (3) Marketing and Sales Forecasting
MKT 560 (3) International Marketing
Total:
36 semester hours
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Marketing
Major
B.S.
in B.A. degree
General
Marketing Major
-
Additional Common Body of Knowledge in Business
Administration Courses (9 hours):
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy
-
Marketing Courses (18 hours):
MKT 305 (3) Buyer Behavior
MKT 310 (3) Marketing Communications
MKT 330 (3) Marketing Channels
MKT 350 (3) Marketing Analysis
MKT 490 (3) Internship in Marketing
MKT 499 (3) Strategic Marketing Problems
-
Planned Program Selected From the Following (6
hours):
MKT 315 (3) Advertising Media
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 340 (3) Personal Selling
MKT 341 (3) Services Marketing
MKT 425 (3) Retail Strategy
MKT 431 (3) Logistics Operations
MKT 432 (3) Logistics Strategy
MKT 440 (3) Sales Management
MKT 445 (3) Business Marketing
MKT 450 (3) Marketing Research
MKT 555 (3) Marketing/Sales Forecasting
MKT 560 (3) International Marketing
Total:
33 semester hours
Students
must complete the Planned Program (6 hours) approved
by the MHSA faculty advisor OR must complete one of
the following concentrations.
Concentrations
(12 hours): A concentration in one of the areas of
marketing designated below and approved by the MHSA faculty advisor.
-
Marketing Communications (12 hours):
JRN 350 (3) Public Relations
OR JRN 360 (3) Advertising Principles
MKT 315 (3) Advertising Media
MKT 410 (3) Advertising Management
MKT 415 (3) Promotions and Direct Marketing
-
Retail Strategy (12 hours)
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 425 (3) Retail Strategy
One of the following:
JRN 360 (3) Advertising Principles
IPC 361 (3) Dynamics of Interpersonal Communications
HEV 256 (3) Fashion Merchandising
-
Sales Management and Customer Service (12 hours):
MKT 340 (3) Personal Selling
MKT 440 (3) Sales Management
IPC 365 (3) Persuasion
One of the following:
MKT 445 (3) Business Marketing
MKT 560 (3) International Marketing
Total:
33-39 semester hours
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Purchasing and Supply Management Major
B.S.
in B.A. degree
This
is an interdepartmental major. It is listed in the
College
of Business Administration section of the Bulletin.
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Retail
Management Major
B.S.
in B.A. degree
Retailing is a competitive, complex, and fast-paced career.
The Retail Management major emphasizes acquiring sound
business and management skills that can be applied to a
variety of retail operations. Potential careers include
merchandise manager, buyer, small business owner, store
manager, manufacturer's representative, and professional
salesperson.
-
Additional Common Body of Knowledge in Business
Administration Courses (9 hours):
BLR 202 (3) Legal Environment of Business
MGT 340 (3) Production/Operations Management
MGT 495 (3) Global Management Strategy
-
Retail Management Courses (21 hours):
MKT 220 (3) Introduction to Retail Management
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 330 (3) Marketing Channels
MKT 422 (3) Cooperative/Internship in Retailing
MKT 425 (3) Retail Strategy
MKT 492 (3) Practicum in Small Business
-
Three hours selected from one of the following (3
hours):
MKT 310 (3) Marketing Communications
MKT 340 (3) Personal Selling
HEV 356 (3) Visual Merchandising
HEV 456 (3) Fashion Buying
IPC 361 (3) Dynamics of Interpersonal Communication
BIS 445 (3) Small Business Organization and Operations
Total:
33 semester hours
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Minors
Advertising
Minor
B.A.,
B.A.A., B.F.A., B.S., B.S. in B.A. degrees
This
is an Interdisciplinary minor. Please check the
Interdepartmental and Interdisciplinary Majors and Minors
section.
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Hospitality
Services Administration Minor
B.A.,
B.A.A., B.F.A., B.S., B.S. in B.A. degrees
The
HSA minor is designed primarily for students who will work
in a field closely allied with the hospitality services
industry. Two such fields are commercial recreation and food
service administration. This minor is not designed to
prepare students for a career in hospitality services, but
is designed to introduce the student to the field in a
rigorous fashion. The student will also acquire an
understanding of how hospitality services administration
interacts with the students' major field of study. Students
should not expect the HSA minor to make them competitive
with students whose majors are in hospitality services
administration for managerial positions in the hospitality
services industry.
-
Required Core Courses (9 hours):
ECO 201 (3) Principles of Macroeconomics
MKT 300 (3) Introduction to Marketing
MGT 312 (3) Fundamentals of Management
-
Electives (9 hours) selected from the following
courses with approval of advisor. At least three hours must
be selected from 400 level courses. HSA 331 (3) Hospitality
Industry Information Systems
HSA 341 (3) Services Marketing
HSA 342 (3) Hospitality Facilities
HSA 343 (3) Tourism
HSA 344 (3) Legal Aspects of Hospitality Services
HSA 350 (3) Lodging Operations
HSA 445 (3) Advanced Food and Beverage Systems
Management
HSA 447 (3) Financial Management in the Hospitality Service
Sector
HSA 546 (3) Management in the Hospitality Service
Sector
-
Electives (6 hours) may be used to fulfill
prerequisites for HSA courses selected in consultation with
an advisor from the following list. If electives are not
required for use as prerequisites for HSA courses, other
electives may be taken in consultation with the advisor.
ACC 201 (3) Principles of Accounting I
ACC 202 (3) Principles of Accounting II
BIS 221 (3) Computers in Business I
BLR 202 (3) Legal Environment of Business
HEV 160 (4) Introduction to Foods
HEV 365 (2) Quality Food Production
HEV 366 (2) Quality Food Production Laboratory
Total:
24 semester hours
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Marketing
Minor
B.A.,
B.A.A., B.F.A., B.S., B.S. in B.A. degrees
The
Minor in Marketing is designed for students who plan a
career closely allied to marketing, but do not intend to
work in marketing itself. Examples of such careers include
broadcasting, commercial art, journalism, human
environmental studies, or
a related business area. The marketing minor provides an
overview of the marketing process but does not deal with all
of the analytical and managerial skills necessary for
success in marketing. The student will be exposed to both
the process of stimulating and satisfying demand through the
marketing process. Students should not expect that the
marketing minor will make them competitive with marketing
majors for marketing positions in industry.
-
Required Core Courses (9 hours):
ECO 201 (3) Principles of Macroeconomics
MKT 300 (3) Introduction to Marketing
MKT 305 (3) Buyer Behavior
-
Electives (12 hours) selected from the
following:
MKT 310 (3) Marketing Communications
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 330 (3) Marketing Channels
MKT 340 (3) Personal Selling
MKT 341 (3) Services Marketing
MKT 350 (3) Marketing Analysis
MKT 410 (3) Advertising Management
MKT 431 (3) Logistics Operations
MKT 435 (3) Transportation
MKT 440 (3) Sales Management
MKT 445 (3) Business Marketing
MKT 560 (3) International Marketing
Total:
21 semester hours
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Retailing Minor
B.A.,
B.A.A., B.F.A., B.S., B.S. in B.A. degrees
The
minor in retailing is designed for those students who either
aspire to a retail-related field or will work closely with
the field of retailing. Examples of programs at CMU for
which this minor is relevant include: Fashion Merchandising,
Commercial Recreation, and Sports Studies. The minor
provides an overview of retailing and merchandising
principles in a managerial framework. It does not provide
the practical experience developed through the retailing
internship or the integrating experience of retail strategy
development. Students should expect to find these skills
within the major. In addition, students should not expect
that the Retailing Minor will make them competitive with
students whose major is Retail Management for entry level
managerial positions in the retail industry.
-
Introductory Core Courses (6 hours):
ACC 201 3) Principles of Accounting I
MKT 220 (3) Introduction to Retail Merchandising
-
Required Core Courses (15 hours):
MKT 300 (3) Introduction to Marketing
MKT 310 (3) Marketing Communications
MKT 320 (3) Retail Management
MKT 325 (3) Merchandising Management
MKT 330 (3) Marketing Channels
Total:
21 semester hours
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The
faculty:
Bruce
H. Allen, James R. Burley, Robert L. Cook, Richard Divine,
Gary Gagnon, Michael Garver, Lawrence R. Lepisto, JoAnn Linrud, Donald McBane,
Robert Miller, Deborah Moscardelli, Patrick A. Okonkwo, Yae Sock Roh, Robert S. Welsh,
Holton Wilson.
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