Undergraduate
Programs of Study
Interdisciplinary and Interdepartmental
Majors and Minors
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Interdisciplinary/Interdepartmental Majors and Minors
Interdepartmental
Advertising
Minor
B.A., B.A.A., B.S., and B.S. in B.A. degrees
The
Advertising Minor is offered by the Department of Journalism
and the Department of Marketing and Hospitality Services
Administration.
The minor brings together courses designed to provided
skills for the student with a career interest in
advertising. It also provides a working knowledge of
advertising for those in careers closely related to
advertising.
Required Courses (18 hours):
JRN 302 (3) Introduction to Graphics and
Visual Communication
MKT 300 (3) Introduction to Marketing
JRN 360 (3) Advertising Principles
JRN 365 (3) Advertising Media
OR
MKT 315 (3) Advertising Media
MKT 410 (3) Advertising Management
JRN 465 (3) Advertising Copy and Design
Electives
(6 hours):
Electives in advertising approved by the advertising minor advisor.
Total: 24 semester hours
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