Undergraduate
Programs of Study
Interdisciplinary and Interdepartmental
Majors and Minors
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Interdisciplinary/Interdepartmental Majors and Minors
Interdisciplinary
Integrative Public Relations Major
B.A., B.A.A., B.S., degrees
Integrative Public Relations is an interdisciplinary major
grounded in the disciplines concerned with the practice of
public relations. Students are strongly encouraged to work
closely with their academic advisor throughout their
academic careers.
Admissions, Retention, and Termination Standards
In order to sign a major in Integrative Public Relations, a
student must first complete IPR 101 with a grade of C or
higher.
Grade Point Average: 1) IPR majors are required to
earn a minimum of a C in all required and elective courses
in the major. 2) A minimum 2.5 GPA in the major is required.
Internship Requirements: 1) To complete the program,
IPR majors must satisfactorily complete a 6 credit hour
internship with a grade of C or higher. 2) Any student
enrolling in internship hours must have completed all of the
required courses except for 500 level courses, earned a C or
higher in all courses taken in the major including electives
and be junior/senior status.
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Required
Courses (41 hours):
IPR 101 (1) Foundations of Integrative Public Relations
IPR 555 (6) Public Relations Internship
BCA 210 (4) Survey of the Mass Media
BCA 311 (3) Broadcast and Cable Copywriting
BCA 512 (3) Broadcast and Cable Promotion
IPC 264 (3) Organizational Communication
IPC 357 (3) Public Speaking *
JRN 202 (3) Writing for the Mass Media
JRN 302 (3) Introduction to Graphics and Visual
Communication
JRN 350 (3) Public Relations Principles and Practices
JRN 450 (3) Public Relations Writing
JRN 551 (3) Case Studies in Public Relations
JRN 556 (3) Public Relations Seminar
*
fulfills oral competency requirement
Electives
(18 hours):
Selected from the three groups listed below, in consultation
with an advisor, each student must complete a minimum of 6
hours in Organizational Communication, 3 hours in
Broadcasting, and 9 hours in Multimedia and
Entrepreneurship.
Group
A (6 hours) - Organizational Communication
IPC 195 (3) Intercultural Communication
IPC 353 (3) Communication in Small Groups
IPC 362 (3) Male-Female Communication
IPC 363 (3) Principles and Types of Interviewing
IPC 365 (3) Persuasion
IPC 560 (3) Communication and Change: The Diffusion of Ideas
and Information
IPC 561 (3) Communication in Conflict Management
Group
B (3 hours) - Broadcasting
BCA 317 (3) Radio and Television Performance
BCA 318 (3) Radio and Television News
BCA 503 (3) Critiquing Mass Media
BCA 505 (3) Advanced Electronic Media Writing
BCA 511 (3) Broadcast and Cable Sales
Group
C (9 hours) – Multimedia and Entrepreneurship
3-6 hours from business
ENT/ACC 210 (3) Accounting Information for Entrepreneurial
Decision Making
ENT/MKT 221 (3) Marketing Strategies for Entrepreneurs
ENT/FIN 320 (3) Financial Management of the Entrepreneurial
Venture
MGT 310 (3) Small Business Management
PHL 318 (3) Business Ethics
3-6
hours from research into publics
SOC 300 (3) Introduction to Research Methods
PSY 211 (3) Introduction to Psychological Statistics
PSY 337 (3) Psychology of Advertising
PSC 327 (3) Lobbying and Interest Group Behavior
0-3
hours from multimedia design and integrated marketing
CPS 282 (3) Introduction to Multimedia Design
CPS 482 (3) Advanced Multimedia Design
MKT 300 (3) Introduction to Marketing
JRN 360 (3) Advertising Principles
JRN 365 (3) Advertising Media
Total:
59 semester hours
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