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Background
CMU first had a policy governing university publications in
1989. It was developed because the visual and verbal images
CMU presents to off-campus audiences are important to the
university's success. A coordinated approach to presenting
a consistent and accurate picture or image of the university
was and is considered to be of significant benefit as the
university presents itself to its publics, including alumni,
donors, legislators, parents, prospective students and employees,
taxpayers and others. In 1995, due to rapid changes in communications
methods and technologies as well as continuing concern about
representing the university consistently and accurately, the
policy was expanded to include advertising, photos and videos,
and other forms of communication representing the university
to broad audiences. This policy is meant to better insure
that communications representing the university are of high
quality, present CMU consistently and accurately, and meet
the requirements expected of a public institution.
The Policy
I. Communications meeting ALL of the following criteria must
have approval from the appropriate area within the public
relations office:
A. Bear the name of Central Michigan University
B. Are to be paid for with university funds
C. Are intended for distribution off campus.
II. The above includes the following:
A. Publications, including those requiring no or partial editorial
or design services, reprints or revisions of previously produced
publications; publications produced by means of desktop publishing;
and initial formats and editorial style for newsletters directed
toward off-campus audiences.
B. Print and broadcast advertising.
C. Photographs and video and audio productions used individually
to represent the university to a mass audience or in any materials
covered by this policy.
D. Non-commercial use of university seals, logos or signatures.
Use of these symbols on all materials, whether or not they
are paid for with university funds, must be approved unless
the materials are intended only for on-campus distribution.
Off-campus firms that wish to use the university's name or
symbol for commercial items are required to pay a fee and
must contact the university's licensing coordinator.
E. Deviations from standard CMU letterhead or business card
design. Letterhead and business cards representing CMU must
be approved regardless of where they are printed or who pays
for them.
F. Press releases representing the university. Generally,
releases considered to represent the university may be distributed
only by the news bureau in the public relations office.
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III. The above does not include:
A. Materials produced primarily for classroom or educational
use.
B. Materials produced for scholarly publications and presentations.
C. Advertisements of positions.
D. Materials intended only for on-campus distribution.
E. Material produced by student organizations (unless it bears
the university logo).
F. Routine forms.
G. University bulletins.
H. Correspondence.
I. Annual reports.
IV. The public relations director may waive these requirements
for individual offices or projects.
V. This policy is not intended to limit the ability of offices
to produce their own materials (with the exception of press
releases representing the university). The public relations
office has a staff of professional writers, editors, designers
and photographers to help offices and departments produce
materials for off-campus audiences; these professionals are
able to advise about and produce materials that will meet
this policy. Offices are encouraged to use these services,
which in most cases are provided at no charge. When offices
elect to produce materials covered by this policy on their
own, final approval from the appropriate area in public relations
is required before the material can be distributed. Offices
are encouraged to consult with the public relations staff
as they plan communications to avoid costly delays that can
be caused when materials must be altered at the end of production
in order to meet the spirit of this policy.
Updated policy approved by Executive Committee on April 10,
1995
Communication Policy Approval Contacts
Publications: Mark
Lagerwey
Print and broadcast advertising: Fran
Dysinger; (for broadcast advertising) Steve
Smith.
Photographs: Robert
Barclay; Peggy
Brisbane.
Video and audio productions: Steve
Smith.
Non-commercial use of seals, logos or signatures: Mark
Lagerwey.
Commerical use of seals, logos or signatures: Fran
Dysinger.
Deviations from letterhead or business card design: Mark
Lagerwey.
News press releases: Mike
Silverthorn.
Sports press release: Fred
Stabley Jr. (3277); Don
Helinski (3277).
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