Audio
- Avoid or remove background noise
- Use the appropriate microphone for the situation (see audio tips for more information)
- Do not overpower spoken content with loud music
- Use music appropriately at a suitable volume
- Do not use copyrighted music unless permission has been granted by the rights-holder
- When necessary, apply equalization to correct for problem or weak frequencies
Video
- The person on camera should be framed with space in front of his/her face, not behind their head
- Avoid shaky camera movement
- Do not use dark footage; always keep lighting in mind
- Visual variety is important - use wide, medium and close-up shots (see video tips for more information)
Stock videos
A stock video data base is available for university use. You must credit all videos with the following attribution:
“Courtesy of CMU Public Relations and Marketing.”