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Public relations and marketing
Public Relations and Marketing (PRM) helps advance CMU’s
mission, goals, messages, and identity as a nationally
distinguished university. PRM staff members establish press
relations and direct the creation and implementation of
public relations and marketing plans for CMU’s academic
units and its service and programming initiatives. They
advise university constituents regarding media relations,
and they create, edit, design and supervise production of
internal and external publications. They oversee the
university’s electronic communications, advertising,
photography, related plans and budgets, and other aspects of
both public relations and marketing. PRM provides extensive
media, Web, and publications services through its sports
information unit.
Leadership
Steve Smith
Interim Associate vice president of Public Relations and
Marketing
Office Management
Lori Conroy
Executive secretary
Media relations
This area acts as a liaison between the media and specific colleges,
and academic and administrative departments. Media relations produces news
releases, news tips, and provides photography and videography
services. Coordination of media visits to campus,
identifying faculty experts for the media, and scheduling
news conferences also are areas of the office's
responsibility.
Steve Smith
Director of media relations
(Crisis and issues management
President's Office
Provost's Office
Dean of Students
Development and Alumni Relations
Finance and Administrative Services
Finance & Administrative Services
Public Broadcasting
Other administrative units)
Lindsay Allen
Assistant director of media relations
(College of Communication and Fine Arts
College of Education and Human Services
Calendar/Campus events
Office that report to the Dean of Students
CMU in the News)
Tim O'Brien
Assistant director of broadcast/web communications
(Coordinate production of video and audio projects used in image
building for the university, student recruiting, radio and television advertising,
CMU Public Television productions, and various other needs. Explores and implements
new media applications on the CMU Web site (streaming video, podcasting, etc.),
and assists with broadcast media needs.)
Heather Smith
Assistant director of media relations
(College of Business Administration
College of Humanities and Social
and Behavioral Sciences
College of Graduate Studies
International Education/Study Abroad)
Tracy Burton
Temporary employee (filling in for Heather Smith)
(College of Business Administration
College of Humanities and Social
and Behavioral Sciences
College of Graduate Studies
International Education/Study Abroad)
Kristi DePaul
Assistant director of media relations
(Center for Applied Research and Technology
College of Health Professions
College of Science and Technology
Institutional Diversity
Libraries)
Robert Barclay
Director of photography
Kelli Weiland Rex
Constituent relations writer
(President's office
Development and Alumni Relations)
Terri Nelson
Secretary
Marketing and online communications
This area provides marketing direction and electronic
communications support for university programs and projects.
The director of marketing and online communications
identifies and analyzes appropriate data and current
marketing initiatives and develops long-term strategic plans
to advance the university’s image, programs, services, and
engagements in the life of the community. The director of
marketing and online communications works in collaboration
with the director of publications to develop and direct a
university-wide advertising program.
Monica Mull
Marketing Analyst
Ryan Battishill
Marketing associate
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Sports information
This area serves as a liaison between Central Michigan
University athletic teams, coaches, and student-athletes and
the media. The office provides extensive coverage of CMU's
16 sports with media guides, game programs, and weekly
releases that are posted on the Web (cmuchippewas.com).
Don Helinski
Director of sports information
Scott Rex
Assistant director of sports information
Rob Wyman
Assistant director of sports information
Matt Park
Sports information assistant
Photography
This area produces photographs for internal publications, provides photos to
wire services and other media, and provides photography services to other campus
offices as time permits.
Robert Barclay
Director of photography
Advertising and licensing
This area, in collaboration with the director of marketing
and online communications, develops and directs a
university-wide advertising program that includes purchasing
advertising and ensuring its quality, consistency, accuracy,
and effectiveness. The licensing program monitors,
authorizes, and controls all commercial use of university
trademarks.
Mark Lagerwey
Director of publications
(Advertising coordination and trademark licensing
authorization)
Publications and Creative Services
The publications area produces content, edits, and designs official university publications,
particularly those for external audiences and those that focus on student recruitment and fund-raising.
The department also reviews all publications that represent CMU and are distributed off campus –
in accordance with university policy – advises university offices about publications needs,
and serves as liaison between the university and CMU Printing Services.
Mark Lagerwey
Director of publications
Peggy Brisbane
Associate director of publications/photography
Barbara Chovanec
Editor, Centralight and Inside CMU
(Inside CMU, the faculty and staff newsletter; Centralight,
the alumni magazine; CMUToday, an e-mail newsletter for
employees, and planning and advising about internal and
alumni communications)
Daniel Digmann
Assistant director of publications/editorial
Cynthia Drake
Assistant director of marketing communications
Amy Gouin
Assistant director of publications/senior graphic designer
Sydnee Mackay
Assistant director of publications/graphic design
Amanda St. Juliana
Graphic designer
Sarah Chuby
Writer/Editor
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