Meta Elements
Meta elements are a simplistic and useful means for providing information about the content of your Web site. They are used extensively by Web search engines such as Google© or Yahoo© as well as other online tools. Meta elements are placed within the <head> element of your HTML document. Below is an example of a simple keywords meta element and description meta element.
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<meta name="description" content="My department is the best!">
<meta name="keywords" content="Central Michigan University, CMU, CMICH, Mid West University, college, university, chippewas, maroon and gold, mount pleasant, central, tuition guarantee">
<title>Your Department | Central Michigan University</title>
</head>
For more information, please reference www.w3schools.com/html/html_meta.asp, www.w3c.org, or dublincore.org.