Central Michigan University

A. Any organization that markets alcoholic beverages on campus must adhere to the guidelines of the Michigan Liquor Control Commission. (See Student Publications for a copy of the guidelines.)

B. Beverage alcohol marketing programs specifically targeted for students or held on campus should conform to CMU's Code of Students Rights, Responsibilities and Disciplinary Procedures and should avoid demeaning, sexual or discriminatory portrayal of individuals.

C. Promotion of beverage alcohol should not encourage any form of alcohol abuse, and it should not emphasize quantity and frequency of use.

D. Beverage alcohol (such as kegs or cases of beer) should not be provided as free awards to individual students or campus organizations.

E. Beverage alcohol sampling or "drinking contests" as part of campus marketing programs will not be permitted.

F. Promotional activities should not be associated with existing campus events or programs without written consent of the dean of students or his or her designee.

G. Display or availability of promotional materials should be determined in consultation with the dean of students or his or her designee.

H. Informational marketing programs should have educational value and subscribe to the philosophy of responsible and legal use of the products represented.

I. Beverage alcohol marketers should support campus alcohol awareness programs that encourage informed, responsible decisions about use or nonuse of beer, wine or distilled spirits.

J. If permitted, beverage alcohol advertising on campus or in institutional media, including that which promotes events as well as product advertising, should not portray drinking as a solution to personal or academic problems of students or as necessary to social, sexual or academic success.

K. Advertising and other promotional campus activities should not associate beverage alcohol consumption with the performance of tasks that require skilled reactions such as the operation of motor vehicles or machinery.

L. Local off-campus promotional activities, primarily directed to students, should be developed with the knowledge of the dean of students or his or her designee.

M. Newspaper, radio and television operations within the university's domain shall comply with all Michigan Liquor Control Commission advertising guidelines and are encouraged to follow the marketing guidelines contained in this policy.

N. All other on-campus media and promotional materials, excluding those listed in Item M above, shall conform to the marketing guidelines contained in this policy. Any exception must have the written consent of the president or his or her designee.

O. All outlets broadcasting university events should be made aware of and be encouraged to follow the guidelines for alcohol beverage marketing as outlined in this policy.

P. Any signs, billboards, scoreboards, posters, etc., erected on campus shall conform to the alcohol beverage marketing guidelines as outlined in this policy unless prior written approval is received from the president.