Central Michigan University, which celebrated its 120th anniversary in 2012, is one of America’s 100 largest universities and offers students more than 200 proven academic programs.
Like its peers, CMU is grappling with factors such as reduced state funding, families struggling to afford higher education, and shrinking high school populations.
As a result, the entire CMU community is rallying together to optimize its recruitment and retention strategies. CMU is expanding its financial aid and advising services to help students graduate on time and begin successful careers.
CMU’s new enrollment management plan showcases the journey of a university taking strategic action to serve students, the state, nation and world extraordinarily well.