Ms. Tricia A. Keith

​​Blue Cross Blue Shield of Michigan
600 E. Lafayette Blvd, MC 2000
Detroit MI 48226
(313) 225-0452

Term expires:
December 31, 2020

Board committees:

Keith, President of the Emerging Markets Division at Blue Cross Blue Shield of Michigan, was appointed to the Board of Trustees by Governor Rick Snyder for an eight-year term ending December 31, 2020. Emerging markets, an $8.8 billion business unit, includes the Michigan Blues Medicare business, and subsidiaries the Accident Fund Group, Advantasure and Covantage Health Partners. Keith’s role also includes overseeing Blue Cross' Office of the President, the insurer's senior management governance body, as well as coordination and community responsibility initiatives. She also serves as secretary of bluesPAC and board chair for the Downtown Detroit Business Improvement Zone. She was named the 2012 Executive of the Year by the National Management Association in recognition of her leadership and career accomplishments in business and philanthropy. Keith earned a Bachelor of Arts degree from Central Michigan University with a dual major in German and political science and a master’s degree in business administration from Michigan State University. She resides in Royal Oak.