BCA 210 Survey of the Mass Media  4(4-0)

Examination of historical, political, economic, social and legal evolution of mass media. Emphasis on mass media and their content in a social and cultural context.   


BCA 211WI Introduction to Writing for Electronic Media
  3(3-0)

Introduction to creating written content for various forms of electronic media. Writing Intensive. Prerequisites: ENG 101 with a minimum grade of B or ENG 103/193 with a minimum grade of B or ELI 198 with a minimum grade of B or ENG 201 with a minimum grade of B. 

 

BCA 222 Audio Production  3(1-4)

The art and science of sound acoustics and basic audio and radio production. Prerequisites: BCA 210 with a C or better; or a signed minor in Multimedia Design. 


BCA 223 Video Production  3(1-4)

Introductory course in video studio systems. Emphasis on structuring and integrating the various production elements that comprise video presentations. Prerequisites: BCA 210 with a C or better; or a signed minor in Multimedia Design. 


BCA 265QR Understanding Media Measurement  3(3-0)

Quantitative reasoning skills in electronic media management and media audience measurement. Quantitative Reasoning. (University Program Group III-B: Studies in Social Structures) 

 

BCA 290 French Film and Other Media  3(3-0)

French cinema in historical and cultural context; works of Gance, Clair, Renoir, Carne` and New Wave; overview of other media; includes field trip to France. (Taught in English. Does not count toward the French major or minor.) Prerequisites: Not open to first semester freshmen. Because the course involves international travel, all students must apply through the Office of International Education. 

 

BCA 300 African and African American Film  3(3-0)

Examination of films by and about Africans and African Americans. First part of course deals with African and second part with African American films. (University Program Group I-B: The Arts) 

 

BCA 310 Understanding New Communication Technologies  3(3-0)

A study of new and emerging communication technologies applied in mass media industries with emphasis on industrial, social, public policy, and technological changes. This course may be offered in an online or hybrid delivery format. 


BCA 311WI Electronic Media Copywriting  3(3-0)

Practice in the pervasive short forms of audio and video writing: commercials, continuity, public service announcements, and campaign evolution. Writing Intensive. Prerequisite: BCA 211 with a grade of C or better; or signed Integrative Public Relations major with a grade of B or better in ENG 101, ENG 103/193, ELI 198 or ENG 201. 

 

BCA 317 Electronic Media Performance  3(2-2)

Study of, and laboratory experience in, common electronic media performance situations. Prerequisite: BCA 210 with a grade of C or better. 

 

BCA 318WI Electronic Media Newswriting  3(3-0)

Techniques and principles of writing and producing news copy for electronic media. Writing Intensive. Prerequisite: BCA 211 with C or better; or signed Integrative Public Relations major with a grade of B or better in ENG 101, ENG 103/193, ELI 198, or ENG 201. 

 

BCA 320 Special Topics in Electronic Media  1-9(Spec)

Current topics listed in semester Schedule of Classes. Repeatable when content does not duplicate previous special topics studies. Maximum credit, 9 hours. Prerequisite: BCA 210 with a grade of C or better. 

 

BCA 329 Practicum in Electronic Media  1-8(Spec)

Directed experience at approved BCA broadcast, cable and electronic news facilities. Maximum of 8 hours applicable to degree program. Only 4 hours can count toward a BCA major and 2 hours toward a minor. CR/NC only. Prerequisites: Minimum 2.25 GPA; permission of instructor. 

 

BCA 332 Online Electronic Media  3(2-2)

Examination of online communication technologies, including social media, virtual spaces, and content-management systems, and their effects on the electronic media and society. Prerequisites: BCA 210 with a grade of C or better; or IPR 101 with a grade of C or better. 

 

BCA 342 Field Audio Production  3(2-2)

Study and practice of field audio recording and production techniques for electronic media application and distribution. Prerequisites: BCA 222 with a C or better. 

 

BCA 399 Electronic Media Career Building  1(1-0)

Strategies for obtaining entry level electronic media positions, and career building strategies for a successful career progression in electronic media. Prerequisite: BCA 210 with a C or better. 

 

BCA 411WI Long-Form Electronic Media Writing  3(3-0)

Techniques for writing extended radio/television scripts, emphasizing narrative, structure and characterization, and creative team dynamics in long-form electronic media formats. Writing Intensive. Prerequisites: BCA 311 with a C or better. 

 

BCA 415 Television Advertising Production  3(3-0)

Advanced television commercial copywriting and production: working with local clientele, identifying target audience, composing, writing, and producing television broadcast/cable commercials for airing. Prerequisites: BCA 210, 223, 311 all with a grade of "C" or better. 

 

BCA 421 Advanced Audio Production  3(2-2)

Study and practice in advanced audio recording, mixing and editing for electronic media industries. Prerequisite: BCA 222 with a grade of "C" or better. 

 

BCA 440 Introduction to Cinematic Production and Post Production  3(2-2)

Introduction to single-camera/cinema-style video production and post production, including producing, directing, lighting, camera operation and non-linear editing. Prerequisite: BCA 223 with a grade of C or better. 

 

BCA 441 Multi-Camera Video Producing and Directing  3(2-2)

Introduction to multi-camera video producing and directing, including studio and field-remote production environments. Prerequisite: BCA 223 with a grade of C or better. 

 

BCA 451 Practicum in Electronic Media Sales  3(1-4)

Directed sales experience at approved departmental student broadcast, cable and electronic facilities. Class serves as a capstone for the Electronic Media Sales minor. Prerequisites: MKT 340, 420; open only to signed Electronic Media Sales minors. Pre/Co-Requisites: BCA 511. 

 

BCA 490 Independent Study in Electronic Media  1-4(Spec)

Student-initiated study guided by faculty or faculty committee. Maximum of 4 hours may be applied to degree. Does not fulfill requirements for a minimum of six (6) 400-500 level hours of electives in major. Prerequisites: Signed BCA major or minor; minimum BCA GPA of 3.0; Independent Study Project Prospectus approved by the study supervisor. 

 

BCA 499 Senior Seminar  1(1-0)

Capstone assessment of the student's professional strengths and weaknesses plus refinement of strategies for establishing a successful post-graduate career. Prerequisites: Signed BCA major; senior standing; BCA 222, 223, 503, 510; BCA 310 or 332; BCA 311 or 318. 

 

BCA 503WI Critiquing Mass Media  3(3-0)

Critical appraisal of mass communications systems and content with special attention to the electronic media's aesthetic properties and economic, political and societal effects. Writing Intensive. Prerequisites: BCA 210 with a C or better or signed Cinema Studies minor or graduate standing. 

 

BCA 506WI Series Script Writing For Visual Media  3(3-0)

Techniques for creating episodic and serial scripts, emphasizing story structure, characterization, and creative team dynamics for electronic media series. Writing Intensive. Prerequisites: BCA 211 with a grade of C or better; limited to juniors or above; or graduate standing. 

 

BCA 508WI Screenwriting for Cinematic Narrative  3(3-0)

Techniques, formatting styles and aesthetic strategies for writing and analyzing short- and feature-length cinematic narrative screenplays, emphasizing characterization, plot and structure. Writing Intensive. Prerequisites: BCA 211 with a grade of C or better; limited to juniors or above; or graduate standing. 

 

BCA 510 Electronic Media Law  3(3-0)

Regulation of the electronic media. Examination of legal and administrative materials and cases. Prerequisites: BCA 210 with a C or better and junior standing or above; or graduate standing. 

 

BCA 511 Electronic Media Sales  3(3-0)

Organizational systems and processes of sales in electronic media. Emphasis on techniques found most reliable in modern sales practices in radio, television, internet and cable. Prerequisites: BCA 265; limited to junior standing or above or graduate standing. 

 

BCA 512 Electronic Media Promotion  3(3-0)

Tools and techniques of promotion for electronic media. Emphasis on media needs, community relations and problems unique to the electronic media promoter. Prerequisites: BCA 210 with a C or better or signed Integrative Public Relations major; BCA 311; limited to juniors or above; or graduate standing. 

 

BCA 515 Sports Broadcasting  3(2-2)

Overview of the sports broadcasting industry. Emphasis on tools and techniques of live-event production and electronic sports reporting. Prerequisites: BCA 210, 317 each with C or better; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 516WI Electronic Media Management  3(3-0)

Discusses management in contemporary American electronic media settings. Writing Intensive. Prerequisites: Limited to juniors or above; or graduate standing. 

 

BCA 517 Advanced Audio and Video Performance  3(2-2)

Study and intensive practice in complex media performance situations. Special emphasis on realistic laboratory experience designed to explore the professional requirements of electronic media talent. Prerequisites: BCA 317 with a grade of "C" or better; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 518 Electronic News Reporting  3(2-2)

Techniques of news gathering, reporting, and interviewing for electronic media. Prerequisites: BCA 318 with a C or better; or graduate standing. 

 

BCA 519 Electronic Media Programming  3(3-0)

Examination of electronic media programming in terms of recent trends and strategies. Emphasis on broadcasting and cable. Prerequisites: Limited to juniors or above; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 520 Special Topics in Electronic Media  1-9(Spec)

Current topics for each semester listed in Course Search and Registration. Repeatable up to 9 hours when content does not duplicate previous special topic studies. Prerequisites: Limited to juniors or above; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 521 Advanced Electronic Cinematography  3(2-2)

Advanced theory and practice in the production of short form narrative video, with emphasis on the aesthetic aspects of lighting, direction and editing. Prerequisites: BCA 223, 440 each with a grade of C or better; limited to juniors or above; or graduate standing. 

 

BCA 522 Multimedia Audio Post-Production  3(2-2)

Advanced recording, editing, sweetening, synchronizing and mixing of audio for picture in multimedia applications. Prerequisites: BCA 223, 421 with a grade of C or better in each; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 524 Producing Television News  3(1-4)

A practical approach to producing news. Encompasses gathering, writing, producing, and directing news programming over local cable outlets. Prerequisites: BCA 318 or 223; limited to juniors or above or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 525 Film Genre Study  3-9(Spec)

In-depth examination of selected film genres, themes and trends. Repeatable up to 9 hours when content previously studied is not duplicated. This course may be offered in an online or hybrid format. Prerequisites: Limited to juniors or above; or graduate standing. 

 

BCA 527 Film Directors  3-9(Spec)

Critical examination of selected film directors, focusing on their themes and visual style. Repeatable up to nine hours when content previously studied is not duplicated. Prerequisites: Limited to juniors or above; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 528 History and Analysis of Nonfiction Film  3(2-2)

History of the non-fiction film, with emphasis on narrative, aesthetic and rhetorical dimensions, as well as production, distribution and consumption conditions. Prerequisites: Limited to juniors or above; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 529 Internship in Electronic Media-Film  2-6(Spec)

Directed work experience at participating media venues. May count 6 hours maximum toward a major, 3 hours toward a minor. Minimum 2.5 GPA required. Prerequisite: prior written approval of BCA Intern Director; limited to juniors or above; open only to signed BCA majors or minors. 

 

BCA 531 Industrial and Educational Video/Media Production  3(2-2)

Lecture and intensive hands-on theory, design and production of video and interactive programs specifically for and within institutional/corporate settings. Prerequisites: BCA 223, 440 with a minimum grade of C in each; limited to juniors or above; or graduate standing. 

 

BCA 532 Advanced Video/Multimedia Post-Production  3(2-2)

Lecture and intensive hands-on theory, design and production of multimedia/interactive digital video, with emphasis on advanced post- production technologies and techniques. Prerequisites: BCA 223, 440 with a grade of C or better; or graduate standing. 

 

BCA 533 Advanced Electronic Media Design  3(2-2)

Advanced examination of website production, streaming, and stored audio/video media, specifically for electronic media outlets. Emphasis on design aesthetics, application of theory, and website maintenance. Prerequisites: BCA 332; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 540WI Recording Industry & Business  3(3-0)

Exploration of the music recording industry, music copyrights and music industry business strategies to reach consumers in the physical and online domains. Writing Intensive. Prerequisites: Limited to juniors or above; or graduate standing. 

 

BCA 542 Contemporary Recording & Mixing  3(2-2)

Advanced recording, mixing and mastering techniques of contemporary music for multimedia distribution. Summer session only. Laboratory hours arranged with instructor. Prerequisites: BCA 421 with a grade of B or better; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 560 Radio Operations I  3(1-4)

Preparation and performance in radio broadcast practices, emphasizing daily operations and radio management principles. Summer Session I only. Laboratory hours arranged with instructor. Prerequisites: Minimum 2.25 GPA, BCA 222 or 317; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 561 Radio Operations II  3(1-4)

Preparation and performance in radio broadcast practices, emphasizing radio programming and promotion principles. Summer Session II only. Laboratory hours arranged with instructor. Prerequisites: Minimum 2.25 GPA. BCA 222 or 317, BCA 560; or graduate standing in Broadcast and Cinematic Arts. 

 

BCA 566 Hockey's Cinematic Depictions  1(1-0)

Focused practice in media criticism through analysis of the sport, business and aesthetics of hockey as depicted in benchmark fiction and non-fiction films. Prerequisites: Limited to juniors or above; or graduate standing in Broadcast and Cinematic Arts.