Current BCA students should go to the School of BCA Information Bb shell.


The School of Broadcast and Cinematic Arts offers both theoretical and applied courses in audio and video production, media performance, advertising, programming, sales, promotion, management, electronic journalism, and film criticism. These classes prepare students for a wide variety of challenging and stimulating electronic media careers. Most of our students pursue the Bachelors of Applied Arts (BAA) degree. Below are the requirements:

 

Broadcast and Cinematic Arts Major (2017-18 Bulletin to present)

Admission Requirements, Retention & Termination Standards

A.   In order to sign a BCA major or minor, a student must first meet with an assigned BCA advisor and provide written evidence of completion of:

  1.   At least 30 semester hours of university coursework
  2.   With an overall GPA of at least 2.30, and
  3.   BCA 210 with a minimum grade of C.

B.   Students pursuing BCA majors and minors are required to earn a minimum grade of C in each BCA core (required) curriculum course both before and after the signing of the major or minor.


Additional Notes for the BCA Major on the BA, BAA, or BS degrees:

The minimum requirement for a major is 41 hours. All BCA majors and minors must earn a minimum grade of C in each course required in the curriculum. At least 18 hours of coursework in the major must be taken at CMU. Only 6 hours of internship (BCA 529) credit may count toward a major and toward graduation. Courses taken for credit/no credit do not count toward the major except for BCA 329. Only 4 hours of BCA 329 can count toward this major. A list of various career course sequences is available from the School of BCA.

 

Required Courses I (23 hours)

BCA 101 - History and Appreciation of the Cinema 3(2-2) History and critical analysis of outstanding fiction films and filmmakers. Innovations from early silents to the present. This course may be offered in an online or hybrid format. (University Program Group I-A: Human Events and Ideas.)

BCA 210 - Survey of the Mass Media 4(4-0) Examination of historical, political, economic, social and legal evolution of mass media. Emphasis on mass media and their content in a social and cultural context.

BCA 211WI - Introduction to Writing for Electronic Media 3(3-0) Introduction to creating written content for various forms of electronic media. Writing Intensive. Prerequisites: ENG 101 with a minimum grade of B or ENG 103/193 with a minimum grade of B or ELI 198 with a minimum grade of B or ENG 201 with a minimum grade of B.

BCA 222 - Audio Production 3(1-4) The art and science of sound acoustics and basic audio and radio production. Prerequisites: BCA 210 with a C or better; or a signed minor in Multimedia Design.

BCA 223 - Video Production 3(1-4) Introductory course in video studio systems. Emphasis on structuring and integrating the various production elements that comprise video presentations. Prerequisites: BCA 210 with a C or better; or a signed minor in Multimedia Design.

BCA 499 - Senior Seminar 1(1-0) Capstone assessment of the student's professional strengths and weaknesses plus refinement of strategies for establishing a successful post-graduate career. Prerequisites: Signed BCA major; senior standing; BCA 222, 223, 503, 510; BCA 310 or 332; BCA 311 or 318.

BCA 503WI - Critiquing Mass Media 3(3-0) Critical appraisal of mass communications systems and content with special attention to the electronic media's aesthetic properties and economic, political and societal effects. Writing Intensive. Prerequisites: BCA 210 with a C or better or signed Cinema Studies minor or graduate standing.

BCA 510 - Electronic Media Law 3(3-0) Regulation of the electronic media. Examination of legal and administrative materials and cases. Prerequisites: BCA 210 with a C or better and junior standing or above; or graduate standing.

 

Required Courses II (3 hours) Select one of the following:

BCA 310 - Understanding New Communication Technologies 3(3-0) A study of new and emerging communication technologies applied in mass media industries with emphasis on industrial, social, public policy, and technological changes. This course may be offered in an online or hybrid delivery format.

BCA 332 - Online Electronic Media 3(2-2) Examination of online communication technologies, including social media, virtual spaces, and content-management systems, and their effects on the electronic media and society. Prerequisites: BCA 210 with a grade of C or better; or IPR 101 with a grade of C or better.

 

Required Courses III (3 hours) Select one of the following:

BCA 311WI - Electronic Media Copywriting 3(3-0) Practice in the pervasive short forms of audio and video writing: commercials, continuity, public service announcements, and campaign evolution. Writing Intensive. Prerequisite: BCA 211 with a grade of C or better; or signed Integrative Public Relations major with a grade of B or better in ENG 101, ENG 103/193, ELI 198 or ENG 201.

BCA 318WI - Electronic Media Newswriting 3(3-0) Techniques and principles of writing and producing news copy for electronic media. Writing Intensive . Prerequisite: BCA 211 with C or better; or signed Integrative Public Relations major with a grade of B or better in ENG 101, ENG 103/193, ELI 198, or ENG 201.

 

Electives (12 hours)

BCA course work selected by the student. Six (6) of these 12 hours must be at the 400 or 500 level. BCA 490 and 529 do not fulfill this 400-500 requirement.

 Click to see BCA Course Offerings


Total BCA Major: 41 semester hours

 

Students following the B.A.A. degree:

Three hours of electives from ART or MUS are also required and these three hours cannot be used to satisfy University Program requirements.

Must pursue a minor degree in the area of their choice. Please realize that not all major/minor combinations are allowed. Please consult with a university advisor to confirm your choice.

 

In addition to offering its own major, The School of Broadcast & Cinematic Arts is a core participant in several Interdisciplinary programs within the College of Communication and Fine Arts:

Major in Integrative Public Relations (IPR)

Minor in Multimedia Design

Minor in Electronic Media Sales

Cinema Studies Minor 

See how to Sign Your Major.