The School of Broadcast and Cinematic Arts offers both theoretical and applied courses in electronic media production, performance, advertising, programming, sales, promotion, management, electronic journalism, and film criticism.
These classes prepare students for a wide variety of challenging and stimulating careers in telecommunications companies, advertising or public relations agencies, and related mass media industries. A separate curricular track is available to prepare students to teach media studies at the secondary school level.
In addition to offering its own major, The School of Broadcast & Cinematic Arts is a core participant in two Interdisciplinary programs within the College of Communication and Fine Arts:
Major in Integrative Public Relations (IPR)
Minor in Media Design, Production, and Technology
Minor in Electronic Media Sales
See how to Sign Your Major.
Check out the BCA Major Fact Sheet for degree information.
See how to receive a Graduate Assistantship in School of Broadcast & Cinematic Arts.