Dr. Peter B. Orlik

Degrees:

* B.A. (cum laude) Mass Communication/Speech Education, Wayne State University, 1965
* M.A. Mass Communication, Wayne State University, 1966
* Ph.D. Speech/Mass Communication, Wayne State University, 1968

Teaching Profile:

* Electronic Media Scriptwriting
* Electronic Media Criticism

Administrative and Advising:

* School Director
* Advisor to students on B.F.A. and B.S. in Ed. Degrees

Research Interests:

    Topics
  • Media history
  • Programming
  • Criticism
  • scriptwriting

  • Theories
  • Symbolic interactionism
  • Public sphere
  • Organizational theory
  • Civic culture
  • Cultural theory

  • Methods
  • Qualitative (semiotic, historical descriptive, case study, content analysis, frame, thematic, comparative systems)

Brief Biography:

• Industry experience in Detroit as an agency copywriter, radio announcer and music director, and television creative services executive.
• Instructor of Mass Communication, Wayne State University, from 1966-69.
• Founded Broadcast & Cinematic Arts program at Central Michigan University in 1969 as an assistant professor; promoted to full professor in 1975.
• Author of over 40 articles and books including, BROADCAST/BROADBAND COPYWRITING (8th edition); CAREER PERSPECTIVES IN ELECTRONIC MEDIA (now in 2nd edition); EXPLORING ELECTRONIC MEDIA: CHRONICLES AND CHALLENGES; and MEDIA CRITICISM IN A DIGITAL AGE.
Frequent presenter at national conventions and consultant to media education programs at universities around the country.
Elected to two terms on the Broadcast Education Association's Board of Directors, and served as director of the BEA Scholarship competition since 1992. Previously completed two terms as chair of BEA's Courses & Curricula Division.
• Awarded the Broadcast Education Association's Distinguished Education Service Award in 2001 (the organization's highest recognition).
• Elected to Michigan Association of Broadcasters Hall of Fame, 2003.
• Earned way through college as a clarinetist and continue to play professionally.
• CMU President's Award for Outstanding Research and Creative Activity, 2005