The School of Broadcast and Cinematic Arts at Central Michigan University offers a versatile Master of Arts degree that combines advanced theoretical and applied coursework, designed to give you an edge in a competitive multimedia job market. We offer four areas of concentration for M.A. students, each crafted to meet the educational needs and career goals of students.
Electronic Media Studies is our most general area of concentration, allowing students to choose from a wide variety of elective coursework, including production, scriptwriting, management, film studies courses, and more.
Electronic Media Management is focused on leadership and entrepreneurship in the media industry.
Electronic Media Production is a concentration that allows students to further develop their video and/or audio production skills, while also gaining the benefit of learning how to conduct original research.
Film Theory and Criticism focuses on film history, genre, criticism and theory, and includes courses on a variety of aspects of film as an art form. This is not a production-centered concentration.
Whether you want to transition to the classroom or work in the media industry, our graduate program provides the educational background to help you succeed. Our graduate courses are generally small, providing opportunities for extensive interaction and discussion among a cohort of graduate students and knowledgeable faculty. Students also have a chance to get involved in our student-run television and radio stations, among other co-curricular options. One-on-one advising and personalized plans of study make the graduate program in Broadcast and Cinematic Arts one of the best in the region.
Past Graduate Profiles
Current Job Title: Project Manager at PRIME Research, a media measuring and monitoring company.
My job is almost all research and analysis—specifically content analysis. SPSS is one of the first programs I open in the morning, and is often the last one I close in the evening. My work in research and with SPSS in CMU’s grad program gave me a leg up on how to think about data, and how to get it to show me what I wanted. Because of this, I am more adept at my job, and am confident in how I present the data to my clients.
My experience at CMU taught me to take a step back and look at my research from different vantage points, and helped me look at research and data in a more qualitative manner, something I put into practice often at work. Sometimes when I run an analysis, I get a completely different result than I was expecting. Then I remember what I learned at CMU: every result has two sides. There’s the result you see, and the one you don’t see. If you were expecting the data to tell you one thing and it told you another, why is that? What’s missing can occasionally be more significant than what is there; a non-result is still a result!
When I was at CMU, I used to joke with the other students that we couldn’t wait to get out of Mt. Pleasant. Now that I’ve been away from the university and Moore Hall for awhile, I find myself wanting to go back (except for the parking…you can keep that). Pursuing a graduate degree is definitely hard work, full of long days, too much caffeine, and numerous prospectus rewrites. But, it opens a lot more doors for you, and you won’t regret it. I have many fond memories of BCA, much of it due to the wonderful faculty that is there to help you every step of the way. I can’t imagine earning my degree anywhere else.
CURRENT POSITION: Station Manager WQEL-FM and WBCO-AM
2009 with an M.A. in Broadcast Management
Without the School of Broadcast and Cinematic Arts M.A. program, I would not be where I am today…period. The experience, education and direct hands-on guidance that I was given helped me move on to my career with Saga Communications in less than a week out of school. I not only learned the skills that I needed to be able to excel so quickly in my field, I also made a lot of friends, contacts and memories along the way. The M.A. Program gave me the experience I needed to start a commercial radio station from ground up, work as a Program Director, Mid-Day Radio Host, an Assistant Engineer for seven stations and even work as a Promotion Director with my own staff of ten. Most recently, I was promoted to Account Executive, selling advertising for three great properties in Columbus, Ohio. In addition to all of the professional opportunities that my M.A. afforded me, it has also given me several opportunities to teach and/or lecture at institutions like The Ohio State University, Cornell, Ithaca College, Tompkins Cortland College and of course, Central Michigan University. It’s safe to say that the faculty, curriculum and overall opportunities that are offered through the M.A. Program at the School of BCA fully prepared me for the “real world”…and then some! It’s true what they say, “A lot can happen in the middle of nowhere.”
CURRENT POSITION: Anchor 9&10 News at 6:00 and 11:00
Graduated MA Program in 2001
The BCA MA program gave me a broader and deeper understanding of my chosen field. In class and through hands-on learning, I was able to focus on the specific knowledge and skills that I continue to use in the newsroom. I also was able to hone my organizational and producing skills through creating, developing and running a weekly public affairs program "Central View". I truly believe I would not have had the opportunities I have had if it weren't for my time at CMU.