Alumni Profiles - Anne Veltema, ’02

Major:

Integrative Public Relations

Minor:

Personal and Community Health

Current job:

Public Relations Coordinator, Helen DeVos Children’s Hospital Grand Rapids, Mich.

Best part of CMU's journalism program was:

"Journalism 556 was by far the best journalism class at CMU. It put me in a real-world situation and gave me hands-on experience for a real client."

As a CMU student, was involved in:

  • Public Relations Student Society of America - Served as treasurer, chapter president and immediate past president
  • PR Central - Founding member, served as account executive
  • Central Michigan Life
  • Campus Ambassador

Biggest accomplishment while at CMU:

"Honored with the Public Relations Student Society of America National Presidents Citation in 2002 at the national conference in San Francisco."

Accomplishments:

  • Received Outstanding Young Alumna Award from the CMU Alumni Association, 2007
  • Former board member for the West Michigan PRSA
  • Awarded West Michigan Public Relations Society of America PRoof Award – Gold Category for a campaign to reduce shaken baby syndrome
  • Named the 2005 Newcomer of the Year from the West Michigan Public Relations Society of America

Internships:

  • Trinity Health
  • Central Michigan Community Health
"Working at Trinity afforded me an opportunity to work in corporate PR, whereas working at Central Michigan Community Hospital allowed me to work on the front lines, so to speak."

What she does to be competitive in his field:

  • "Reading. I adopted a "be a sponge" mentality as an intern and this has stuck with me. I read everything from the daily newspaper and business publications to Time and Fast Company."
  • "Networking and professional development. It's nearly impossible to succeed in this industry without networking. I found my current job through networking and relationships with a fellow PRSSA member."
  • "By being inquisitive and being an investigator. Stories to tell the media don’t often fall into my lap. I have to dig for them, cultivate relationships and create opportunities for physicians and staff to share their stories with me. I wear the hat of a journalist inside the organization and go to the media with strong stories."

Suggestion to students interested in the journalism program:

"My No. 1 suggestion is to get involved outside the classroom. As a potential employer, I want to see you went the extra mile in college to gain additional experience. If you didn’t do it in college, why should I think you’ll do it as an intern or employee?"​

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