Alumni Profiles - Johnathan A. Beebe, ’05

Major:

Integrative Public Relations

Minor:

Journalism

Current job:

Emerging Media & Search Engine Marketing, Ford Motor Company
Dearborn, Mich.

Best part of CMU's journalism program was:

“With their diverse backgrounds and professional insights, the professors helped cultivate critical thinking skills, technical proficiency and the confidence to communicate through writing.”

As a CMU student, was involved in:

  • Central Michigan Review

Biggest accomplishment while at CMU:

“Developing a robust career portfolio while still in the classroom.”

Accomplishments:

  • Developed corporate gaming strategy and directed launch of gaming initiatives for Ford, resulting in more than 72,000 hours of brand exposure and more than 3.2 million virtual vehicles downloaded as of March 2008 for integration with the Sims 2
  • Promoted inaugural Ford Motor Company Global Week of Caring in 2006, recruiting more than 3,000 participants worldwide
  • 30-second television public service announcement for the Saginaw Chippewa Indian Tribe
  • 30-second radio advertisement for Mount Pleasant Business Association's Dickens' Christmas

Internships:

  • MidMichigan Medical Center
“At my internship at CMU Public Relations and Marketing, I found it exciting to look through a magazine and see something that was my concept and writing. I was given countless opportunities to develop my skills.”

What you do to be competitive in your field:

“Always stay on top of current news and information through the Web.”

Suggestion to students interested in the journalism program:

“The writing techniques learned in the classroom have worth far beyond the fields of journalism and public relations. The underlying values and principles of journalism can enhance the quality of your communication, relationships and life.”            

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