​​​​​​​Advertising at CMU

At Central Michigan University, you will learn advertising skills to prepare you for your career. As you explore career options, consider these key features that distinguish CMU's advertising program:

  • Close coordination between journalism and marketing departments to assure a strong advertising program
  • Graphics lab with state-of-the-art computer equipment
  • Desktop publishing software
  • Active chapter of the American Advertising Federation, providing speakers, field trips and advertising experience
  • Ad Central, the student-run advertising agency

Text below is from the 2016-2017 academic bulletin
A journalism major requires 39 hours of journalism coursework. The last 18 hours of journalism course work leading to a journalism major should be taken within the journalism department of CMU. A grade of C or better is required in each course counted toward the major and an overall grade point average of 2.5 for all journalism courses counted toward the major. A maximum of 44 journalism credits can be applied to graduation. No more than three credits of journalism internship can be applied toward the major. 

In order to graduate as a major in the Department of Journalism, a student must complete at least 80 semester hours of coursework in departments other than journalism. Of those 80 semester hours, 65 must be in the liberal arts and sciences, which are listed under the University Program and area requirements for the B.A. and B.S. degrees. Each journalism major must consult with a journalism faculty adviser prior to registering for courses each semester to ensure orderly progress toward meeting these requirements.​

​JRN 102Introduction to Journalism 3(3-0)
​JRN 302​Introduction to Graphics and Visual Communication 3(3-0)
​JRN 360​Advertising Principles 3(3-0)
​JRN 361​Writing for Advertising 3(3-0)
​JRN 404​Law of Mass Communication 3(3-0)
​JRN 465​Advertising Copy and Design 3(3-0)
​JRN 466​Advertising Campaigns 3(3-0)
​JRN 569​Advertising Internship 1-4(Spec)
​MKT 300​Introduction to Marketing 3(3-0)
​MKT 305​Buyer Behavior 3(3-0)
​MKT 410​​Advertising Management 3(3-0)
Select one of the following:
JRN 372International and Cross-cultural Mass Communication 3(3-0)
​JRN 380​​Racial Diversity: Mass Media's Role 3(3-0)
Select one of the following:
JRN 365Advertising Media 3(3-0)
​MKT 315Advertising Media 3(3-0)​ ​​
 
Areas of Specialization

With a background in advertising, you will find a variety of career options in the field.

Account Management Positions
The account executive supervises the work of others and seeks new accounts. An account executive works with the account manager and is the link between the agency and the client. An account executive also works with clients in managing their campaigns.

Creative Processes
In the creative aspect of advertising, there are copywriter and art director positions. The copywriter communicates to the consumer in the form of writing, and the art director communicates through illustration.

Media Positions
A media buyer advises the clients as to which type of media would be the most effective in their advertising campaign. A sales representative works for the media, tells media buyers of space and time costs for advertisements, and shares information on demographics.


 
Career Options

Graduates of the advertising program will find a variety of career options available. Some of these careers may require additional education.

  • Account Executive
  • Product/Brand Manager
  • Art Director
  • Media Buyer
  • Media Planner
  • Corporate Researcher
  • Broadcast Coordinator
  • Account Manager
  • Copywriter
  • Graphic Artist
  • Sales Representative
  • Agency Researcher
  • Traffic Coordinator

In addition, gradutes will find career opportunities in a variety of areas:

  • Advertising Agencies
  • Printing Shops
  • Publishing Firms
  • In-house Agencies
  • Direct Mail Houses
  • Modeling Agencies
  • Research Houses
  • Public Relations Firms
  • Graphic Art Studios

 

About the University

CMU is a comprehensive four-year institution that offers degree programs on the bachelor's, master's, specialist's and doctoral levels. It is accredited by the North Central Association of Colleges and Schools. Undergraduate students may choose from more than 150 programs of study. Its wealth of resources and its size offer students the academic advantages of a large university with the personal attention provided by smaller private schools.

CMU offers you:

  • A solid academic reputation
  • Respected faculty who make teaching their top priority
  • State-of-the-art equipment
  • Opportunities for internships, study abroad and honors study
  • A variety of active professional organizations
  • Numerous clubs, organizations and extracurricular programs