Select one of the following:
JRN 365 - Advertising Media 3(3-0)
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisite: JRN 360.
MKT 315 - Advertising Media 3(3-0)
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed; MKT 310 or JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.
Required Courses (33 hours)
JRN 102 - Introduction to Journalism 3(3-0)
An introduction to journalism as a social, cultural, political, technological, and economic force; a professional field; an academic discipline, unit and program.
JRN 302 - Introduction to Graphics and Visual Communication 3(3-0)
Principles and techniques of publication/advertising graphics and visual communication, including typography and the printing process.
JRN 360 - Advertising Principles 3(3-0)
Organization of today's advertising industry; role of advertising in promotion; examination of types of advertising and media vehicles. This course is approved for offering in an online or hybrid format.
JRN 361 - Writing for Advertising 3(3-0)
An introduction to the principles and techniques used in writing for print, broadcast, internet, mobile, direct mail, and point-of-sale advertising. Prerequisites: JRN 101 or 102; JRN 360.
JRN 404 - Law of Mass Communication 3(3-0)
Principles and case studies. Prerequisites: JRN 101 or 102; junior standing.
JRN 465 - Advertising Copy and Design 3(3-0)
Techniques used to interpret advertising strategies and create advertising concepts, copy, layout, and presentations in print, broadcast and digital media. Prerequisites: JRN 302, 360, 361.
JRN 466 - Advertising Campaigns 3(3-0)
Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production and presentation of campaigns. Budget allocation, marketing research, assessment and evaluation. Prerequisites: JRN 361, 465; JRN 365 or MKT 315.
JRN 569 - Advertising Internship 1-4(Spec)
Experience in advertising under professional and faculty supervision. May be applied toward journalism major or minor only with permission of faculty advisor. Prerequisites: junior standing and permission of instructor.
MKT 300 - Introduction to Marketing 3(3-0)
A basic introduction to the marketing environment, the marketing mix, marketing management and the place of marketing in world society. This course may be offered in an online or hybrid format. Credit may not be earned in both MKT 304 and MKT 300; cannot be counted on any BSBA major including Marketing, Logistics Management, or Hospitality Services Administration. Prerequisite: 56 semester hours completed.
MKT 305 - Buyer Behavior 3(3-0)
Characteristics of consumers affecting the decision process in buying and the marketing implications. Prerequisites: MKT 300 or MKT 304, 56 semester hours completed, and admission to Professional Business Studies or listed on signed major or minor.
MKT 410 - Advertising Management 3(3-0)
Provides an understanding and evaluation of the advertising function within the modern business environment. Management decision-making is stressed in advertising as a vital communication tool. Prerequisites: MKT 300 or MKT 304, MKT 310 or JRN 360; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Total: 39 semester hours