​​Central Michigan University's public relations concentration emphasizes the management of an organization's communications. CMU students can study public relations either as a journalism major with a public relations concentration or by majoring in the Integrative Public Relations program.

As you explore career options, consider these key features that distinguish Central Michigan's public relations curriculum:

  • Comprehensive course offerings

  • Faculty with professional experience in a variety of disciplines

  • Professional work experience through undergraduate internships

  • Involvement opportunities through on-campus academic organizations

  • State-of-the-art computer and production facilities

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A journalism major requires 39 hours of journalism coursework. The last 18 hours of journalism course work leading to a journalism major should be taken within the journalism department of CMU. A grade of C or better is required in each course counted toward the major and an overall grade point average of 2.5 for all journalism courses counted toward the major. A maximum of 44 journalism credits can be applied to graduation. No more than three credits of journalism internship can be applied toward the major. 

In order to graduate as a major in the Department of Journalism, a student must complete at least 80 semester hours of coursework in departments other than journalism. Of those 80 semester hours, 65 must be in the liberal arts and sciences, which are listed under the University Program and area requirements for the B.A. and B.S. degrees. Each journalism major must consult with a journalism faculty adviser prior to registering for courses each semester to ensure orderly progress toward meeting these requirements.​

​JRN 102Introduction to Journalism 3(3-0)
​JRN 202Writing for the Mass Media 3(3-0)
​JRN 203​Information Gathering for the Mass Media 3(3-0)
​JRN 220​Basic Media Photography 3(3-0)
​JRN 302​Introduction to Graphics and Visual Communication 3(3-0)
​JRN 404​Law of Mass Communication 3(3-0)
​JRN 500​​Current Issues in Mass Communication 3(3-0)

Select one of the following: 
​JRN 372International and Cross-cultural Mass Communication 3(3-0)
​JRN 380​​Racial Diversity: Mass Media's Role 3(3-0)​
 
Select an additional Journalism course, as aproved by the advisor.​​ ​​​
 


Integrative Public Relations Curriculum

An important feature of Central Michigan's Integrative Public Relations curriculum is its interdisciplinary approach. Central Michigan University combines the strengths of its journalism, broadcast and cinematic arts, interpersonal and public communication programs to provide you with a comprehensive education that will prepare you for a variety of jobs upon graduation.

The program includes 41 credit hours of required courses. These courses will help to develop general skills in areas such as public relations writing, broadcast and cable promotion, graphics and visual communication. You also will choose 18 hours of elective courses from a variety of areas, including communication, broadcasting, marketing, journalism, computer science, entrepreneurial studies and more.

A required internship gives you hands-on employment experience at the undergraduate level. It also allows you to produce the professional portfolio needed to begin your career. For more information, visit www.ccfa.cmich.edu/ipr​

 
Unique Opportunities

As an integrative public relations student, you will have a number of opportunities to supplement and enhance your classroom learning.

Internship

Providing you with valuable on-site work experience, the require internship will help furth enhance your abilities.

Academic Organizations

Among the more than 200 registered organizations on campus, The Public Relations Student Society of America and the Communication Association provide you with the opportunity to enhance your leadership skills and gain practical public relations experience. Numerous opportunities are available through these organizations, including, but not limited to:

  • Chair committees

  • Implement project ideas

  • Utilize communication skills

  • Attend seminars and conferences, and more.

Students involved in the Public Relations Student Society of America also have the opportunity to join PR Central, a student-run non profit public relations firm. PR Central enables students to gain experience through hands-on learning with real clients. Past clients include the Michigan Wrestling Association, Art Reach of Mount Pleasant and Michigan Human Society. ​

 
Career Opportunities

Graduates of the IPR program or public relations concentration will find a variety of career options available. Some of these careers may require additional education.

  • Publicist

  • Account Executive

  • Researcher

  • Publications Specialist

  • Recruiter

  • Speaker

  • Writer

  • Audio/Video Production Specialist

  • Marketing Support Personnel

  • Promotions Opinion Strategist

  • Public Relations Specialist

  • Communications Specialist

  • Public Relations Consultant

  • Special Events Planner

  • Media Relations Specialist​