Faculty/Staff Bios - Bill Barre

barre.jpgBill was a writer and creative director for over 30 years at a variety of Chicago ad agencies, including J. Walter Thompson, Foote, Cone & Belding, Campbell-Ewald and many others. He has done award-winning work for some of the world's most famous brands - Gatorade, Van Camp's pork 'n beans, Hallmark, Daisy by Gillette, McDonald's, Kellogg's, Sears, The American Cancer Society and dozens of others. Furthermore, his awards are among the most prestigious in the advertising industry, including Communication Arts' "Award for Merit" and the Effie for his Van Camp's campaign, Ad Age's "Top-Ten Print Campaigns" for Stokley Fruits and Vegetables, the Clio for Sunbeam's Mr. Sharpy and The Art Director's Club of New York certificates for his American Cancer Society and "Ban the Bullet" campaigns. Bill began teaching 10 years ago, first at Kent State University for five years, and then at the University of Wisconsin for four years. Bill wrote, produced and directed the documentary, "7-Up: The Uncola Story," which is available through Insight Media. His paper on the same subject was presented at the 2006 AEJMC conference and an excerpt from that paper appears in several editions of the Pearson Prentice-Hall textbook, "Advertising & IMC Principles and Practices." He is currently working on a book, "The Art of Manipulation, aka, Advertising Copywriting."