Dr. Johnny V. Sparks is an associate professor of advertising in the Department of Journalism and the director of the Center for Innovation, Collaboration & Engagement (ccfa.cmich.edu/ice)." Sparks' research agenda focuses on the influence of strategic communication's content and structure on human emotion and cognition. He has published nine peer-reviewed research articles, which have appeared in leading journals including Communication Monographs, Communication Research and Psychology & Marketing. He has also published six peer-reviewed abstracts in the journal Psychophysiology and a book chapter. Dr. Sparks has presented 22 conference papers, including two top-papers in the International Communication Association's Information Systems division. His leadership and efforts in assessment were recognized with the CMU Provost's Assessment Incentive Award in 2012-13. In addition to his research, he advises CMU’s student chapter of the American Advertising Federation (AAF), which competes annually in the District 6 National Student Advertising Competition (NSAC). In his first year as adviser, the team placed Third (in-track and overall) at the AAF District 6 NSAC in April 2015.
Since arriving at CMU in Fall 2012, Sparks has taught JRN 360: Principles of Advertising, JRN 466: Advertising Campaigns, JRN 365: Advertising Media, and JRN 397A: Sex, Violence, & the Media.
Sparks previously served on the faculty at Texas Tech University and the University of Alabama (UA). At UA in 2009, the College of Communication and Information Science's Board of Visitors recognized Sparks with a Teaching Excellence Award. Additionally, the UA graduate school selected Sparks as a finalist in The Last Lecture Series (2009).
Sparks earned a Ph.D. in Mass Communications from Indiana University in 2006. At IU, Sparks worked as a research fellow with the Kinsey Institute and as a research assistant with the Institute for Communication Research.