Dr. Johnny V. Sparks joined the Department of Journalism faculty as an assistant professor of advertising in Fall 2012. His regular teaching duties include JRN 360 Principles of Advertising and JRN 466 Advertising Campaigns.
Sparks' research agenda focuses the influence of strategic communication's content and structure on human emotion and cognition. He has published four peer-reviewed research articles, a book chapter and six abstracts. Additionally, Sparks has presented 16 conference papers, including a top-paper in the International Communication Association’s Information Systems division.
Sparks previously served on the faculty at Texas Tech University and the University of Alabama (UA). At UA in 2009, he was recognized with the College of Communication and Information Science’s Board of Visitors Teaching Excellence Award. Additionally, Sparks was selected as a finalist by the UA graduate school in The Last Lecture Series (2009).
Sparks earned a doctoral degree in Mass Communications from Indiana University in 2006. At IU, Sparks worked as a research fellow with the Kinsey Institute and as a research assistant with the Institute for Communication Research.