Elina Erzikova holds her Ph.D. in public relations/mass communication and master’s degree in journalism from University of Alabama, and a bachelor degree in journalism from Tashkent State University (former USSR).
In Russia, she made her way from a reporter to the editor-in-chief of a regional newspaper. While working as a journalist, she taught journalism courses to university public relations students and ran her own journalism school for beginning reporters. She also worked as a PR manager for a political party in Russia. Erzikova’s academic and professional specialization and passion are located at the intersection of journalism, public relations and political communication. She has published and presented a number of academic papers and received several academic and professional grants from various organizations. Her main hobbies —photography and travel — are journalism driven. Erzikova was named an Emerging Scholar in 2012 by the Association of Education in Journalism and Mass Communication. She is also a Fellow of the Plank Center for Leadership in Public Relations at the University of Alabama.