Mission and Values


Mission Statement

We prepare students for professional success by providing a transformative educational experience and industry-recognized certification opportunities in a nurturing learning environment.

Vision Statement

We aspire to be recognized as a business college of choice, preparing our graduates to become business professionals who significantly impact their organizations and communities.

Core Values

  1. Learning-centered Environment. We value rigorous, active, and integrated learning that develops both the intellect and the work ethic of students.

  2. Business Connected. We value ongoing engagement with the business community and adaptable programs designed to meet current and future business needs.

  3. Broadly Educated. We value a broad educational background that cultivates innovation, critical thinking, and lifelong learning.

  4. Integrity. We value ethical and socially responsible behavior.

  5. Relevant Research. We value intellectual contributions that impact business practices, policy, theory, and pedagogy.

  6. Diversity and Inclusion. We value collegiality, diversity, and inclusion—where ideas are judged on the strength of their intellectual merit. 


Our strategic plan aligns with the University's plan per its focus on strategies, targets, and metrics specific to the College and its programs.

[Approved by CBA DAC July 2018]