Mission and Values


Mission Statement

We nurture student success by providing transformative learning experiences.

Vision Statement

We aspire to be recognized as a business college of choice, preparing our graduates to become business professionals who significantly impact their organizations and communities.

Core Values

  1. Student-centered Learning. We value rigorous, active, lifelong learning.

  2. Business Connected. We value ongoing engagement with the business community.

  3. Broadly Educated. We value a broad educational experience that cultivates integration across the functional areas of business.

  4. Integrity. We value ethical and socially responsible behavior.

  5. Relevant Research. We value intellectual contributions that impact business practices, policy, theory, and pedagogy.

  6. Diversity and Inclusion. We value collegiality, diversity, and inclusion—where ideas are judged on the strength of their intellectual merit. 


Our strategic plan aligns with the University's plan per its focus on strategies, targets, and metrics specific to the College and its programs.

[Approved by CBA DAC March, 11 2019]