Strategic Plan

 

 

College of Business Administration

2015-2016 Strategic Plan

Primary Goals for 2015-16

 

Goal 1 – Augment student professional transformational experiences

CMU Priority 1: Student Success

               

Objective 1.1 – Increase the number of students engaged in for credit internships from 372 in 2014-15 to 450 in 2015-16

Objective 1.2 – Continue to Increase the number of business students engaged in study abroad from 96 in 2014-15 to 110 in 2015-16.

Objective 1.3 – Increase the number of students engaged in competitions

 

Goal 2 – To confirm student value added with professional certifications

CMU Priority 1: Student Success

 

Objective 2.1 – Increase the number of professionally certified students

Objective 2.2 – Make progress in developing a Six Sigma Black Belt Certification and CFA (Chartered Financial Analyst) preparation program.

 

Goal 3 – To confirm college value added with job placement and academic program success

CMU Priority 1: Student Success

Objective 3.1 – Increase the percentage of graduates placed in career related jobs

Objective 3.2 – Maintain program rankings

Objective 3.3 – Increase the number of students placing in regional, national, and international competitions

 

Goal 4 – Maintain momentum in Continuously Improving Student Learning

CMU Priority 1:  Student Success

Objective 4.1 – Improve student learning assessment scores to >72%

Objective 4.2 – Continuously improve all program curriculums

Objective 4.3 - Review all degree program assessment processes, create more efficiency in gathering data and evidence, and strengthen closing of the loop practices

 

Goal 5 – Improve the quality of college faculty

CMU Priority 2 and 3:  Research and Creative Activity; Quality Faculty and Staff

Objective 5.1 – Increase the number of faculty meeting AACSB faculty standards to >95%

Objective 5.2 – Increase the number of female and minority business faculty

Objective 5.2 – Complete the 3 Year Bylaw review.

 

Goal 6 Enlarge and Enrich the CBA Learning Environment

CMU Priority 5:  Infrastructure Stewardship

​Objective 6.1 – Successfully raise at least $5,000,000 to fund renovation of the first and second floors of Grawn Hall to create more collaborative space for CBA students 

Objective 6.2 – Secure university permission to air condition the Sloan Hall third floor

Objective 6.3 – Continue improving web/social media presence

 

Goal 1 – Augment student professional transformational experiences

CMU Priority: Student Success

           

             Objective 1.1 – Increase the number of students engaged in internships from 456 in

                          2013-14 to 500 in 2014-15

 

Actions/ Strategies:

  • Departments designate at least one internship coordinator (departments)
  • Continue to promote the importance of internships to students (faculty)
  • Leverage Dialogue Days visitors and other guest speakers to stress the importance of internships (all)
  • Develop processes to document the number of students with non-credit internships (Dean's office, Departments)

 

Objective 1.2 – Increase the number of business students engaged in study abroad from 71 in 2013-14 to 90 in 2014-15.

 

Actions/Strategies:

  • Promote Study Abroad opportunities and scholarships to more CBA classes and students (Student Services)
  • Renew existing partnerships and increase partnerships with international institutions (Student Services, Dean's office)
  • ​Allocate additional funding to compensate faculty for faculty led programs Dean's office)
  • Plan and Deliver a workshop to CBA faculty to review advantages of leading  a student group abroad

Objective 1.3 – Increase the number of students engaged in competitions

 

Actions/Strategies:

  • Create an improved system to document this number (Dean's office)
  • Expand the number of ERPsim teams (BIS)
  • Implement a broader NVC promotion program (ENT)
  • Increase the college allocation to support student travel to competitions (Dean's  Office)
  • Improve procedure for documentation of participation in competitions (Dean's office)
  • Expand promotion of student successes on web page and social media (Tech. Services)

 

Major Action item: Create a survey instrument to be administered by December 2014 in the capstone BSBA undergraduate course, MGT 499, and the ENT program capstone course, ENT 495, to document and measure student transformational experiences. A DAC sub-committee has been formed to create the instrument.

 

Goal 2 – To confirm student value added with professional certifications

CMU Priority: Student Success

 

            Objective 2.1 – Increase the number of professionally certified students

 

            Actions/Strategies:

  • Deliver TERP10 Boot Camp in May, 2015 (BIS)
  • Offer Lean Six Sigma Green Belt Certification Workshop in December 2014 and May-June 2015 (Kevin M.)
  • Deliver CFP Preparation Workshop in May 2015 ( FIN)
  • Increase the number of students Bloomberg trained (FIN)
  • Deliver CPA Workshop in May, June 2015 (ACC)
  • Plan and deliver CMA Preparation Program (ACC)
  • Begin initial plans for CFA Level 1 Preparation Program (FIN)
  • Deliver Certified Global Business Professional Certification (GBPC) preparation workshop in May, 2015.

 

Goal 3 – To confirm college value added with job placement and academic program success

CMU Priority: Student Success

             

              Objective 3.1 – Increase the percentage of graduates placed in career related jobs

 

               Actions/Strategies:

  • Administer Employment survey of graduating students (Career Services)
  • Administer newly developed survey instrument in MGT 499 and ENT 495 to measure  employment successes
  • Expand the number of recruiting events, including:
    • Meet the Employers and Employer Spotlights for business students (Career Services)
    • Increase the number of firms participating in the Fall and Spring Career Fair (Alpha Kappa Psi, Career Services)
  • Require each student to establish a Linked-In account in BIS 101 (BSBA Program) and ENT 201 (ENT Program).

      

    Objective 3.2 – Improve program rankings

     

    Actions/Strategies:

     
  • MBA Director and Graduate Business Studies Committee will work closely with Global Campus to maintain high quality online delivery services (MBA Program)
     
  • Rehire Director of Corporate Applicability and Student Support for the SAP Certificate Program
  • Maintain successful activities and support for the Professional Sales program (MHSA)

 

 

Objective 3.3 – Increase the number of students placing in regional, national, and international competitions

 

Actions/Strategies:

 

  • Create an improved system to document this number (Dean's office)
  • Relocate the 2015 ERPsim competition to the CMU Events Center to increase participation.  Financially support all student travel to high level competitions
  • Support participation by finance undergraduate and MBA student teams competing in the 2015 Association for Corporate Growth (ACG) Western Michigan Chapter Cup (Dean's office, F & L Dept., and MBA Program)
  • Increase the number of student organizations that compete in competitions (Faculty Advisors)
  • Hire a "Social Media" staff member (half-time) to monitor, document, and promote student success on social media (Dean' s office)

 

 

Goal 4 – Maintain momentum in Continuously Improving Student Learning

CMU Priority:  Student Success

 

            Objective 4.1 – Improve student learning assessment scores to >72%

 

            Actions/Strategies:

  • Reinforce BSBA Learning Outcomes in upper level business courses (Undergraduate Business Studies Committee (UBSC))
  • Revise BSBA Master Course Syllabi to reflect revised BSBA Learning Outcomes (UBSC)
  • Implement Rational Decision Making Model, Communication and Teamwork Rubrics throughout the BSBA curriculum and major courses (Faculty)
  • Establish ENT department and hire department chairperson (Dean)
  • Review all CBA programs as part of CMU Program Review process

 

            Objective 4.2 – Continuously improve all program curriculums

 

            Actions/Strategies:

  • Review the performance of all revised curriculums including the MBA, MSIS, and ENT programs (Program Committee)
  • Complete all Assessment Reports required by the university (All Departments)
  • Strengthen the "closing of the loop" action process for all programs (All Departments)
  • UBSC will be reviewing and revising BSBA Master course syllabi to reflect revised BSBA Global Competencies
     
  • Complete University wide Program Reviews and respond positively to program improvement recommendations from external reviewers

 

Goal 5 – Improve the quality of college faculty

CMU Priority:  Research and Creative Activity; Quality Faculty and Staff

 

            Objective 5.1 – Increase the number of faculty meeting AACSB faculty standards to   >95%

 

            Actions/Strategies:

  • Develop revised faculty qualification criteria to meet 2013 AACSB Internal Standards. Work with college faculty to gain understanding and acceptance of the revised faculty qualification criteria. (DAC)
  • Consider revising Research Credit Program to align with "Impact Metrics" and new AACSB standards. Work with faculty to define impact metrics for the college. (Faculty Development Committee and DAC)
  • Revise Departmental Bylaws to reflect "Quality of Research" and Research Impact (Departments)
  • Plan and Deliver at least one teaching workshop sponsored by FACIT to improve teaching and/or assessment of student learning skills (Faculty Development Committee)

      

 

              Objective 5.2 – Increase the number of female and minority business faculty.

 

            Actions/Strategies:

  • Actively seek to increase diversity hires (Dean and Departments)
  • Diversity Faculty Search Committees (All)
  • Focus on specific needs of candidates (e.g. spouse employment) (All)

 

 

Goal 6 Enlarge and Enrich the CBA Learning Environment

CMU Priority:  Infrastructure Stewardship

 

            Objective 6.1 – Renovate the first floor of Grawn Hall by Fall, 2017 to create more collaborative space for CBA students.

 

            Actions/Strategies:

  • Continue progress with Architectural and Engineering firm to Renovate the Grawn Hall first floor (Dean's Office)
  • Secure funding for Grawn Hall Renovation (Development)
  • Gain CMU Board approval for Project Expenditure by Spring 2015 (Dean)

           

                Objective 6.2 – Secure university permission to air condition the Sloan Hall third floor

 

              Actions/Strategies:

  • Work with CMU administration for funding and collaboration with CHSBS to air condition the first two floors of Sloan Hall

               

                 Objective 6.3 – Continue improving building appearance and web/social media presence.​

 

              Actions/Strategies:

  • Install wrap around Rise Display outside of Bloomberg Trading Lab by Fall, 2014

Purchase has been completed. Installation is expected by December, 2014.

  • Work with CBA staff to continue website updates and improvements and social media effectiveness

     

Approved by DAC  – 10/20/14