Why ABC

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​Why Applied Business Communication (ABC)?

Applied Business Communication (ABC) prepares students with the critical skills that employers value most: communication, collaboration, creativity, and critical thinking.

ABC focuses on the following areas to prepare students to be "job ready":

  • Effective communication in a global business setting
  • Social media in business
  • Visual communication and digital media
  • Client projects and real-world problem solving
  • Professional portfolios, with evidence of student learning, proficiencies, and accomplishments

Students from any major can benefit from the critical skills developed with ABC. Students will be actively engaged in applying technology to solve actual problems, learn how to use social media in the workplace, and develop effective communication and professional literacy skills. ABC is an ideal choice to complement any major.


To learn more about Applied Business Communication at Central Michigan University, watch our v​ideo​ and/or contact us:

Dr. Nancy Hicks
338 Grawn Hall
(989) 774-3485
nancy.hicks@cmich.edu
Dr. James Melton
334 Grawn Hall
(989) 774-3510
james.melton@cmich.edu
BIS Department
305 Grawn Hall
(989) 774-3554