Electronic Media Sales Minor

B.A.; B.A.A.; B.S.; B.S. in B.A. degrees

The Electronic Media Sales minor will give students in-depth sales and marketing training for careers with media companies or clients of those companies. The minor combines broad marketing and sales management theory with experiences that focus on specific electronic media measurements and applications. The program culminates with hands-on, intensive experience in the sale of underwriting messages for WMHW-FM, MHTV and News Central 34.

Students who complete this minor will be prepared for the following business roles:

  • Account Executive
  • Marketing Director
  • Sales Manager
  • Media Researcher
  • Sales Consultant
  • Local or National Sales Manager
  • Station General Manager

This is an interdepartmental minor. Contact the School of Broadcast and Cinematic Arts or the Department of Marketing and Hospitality Services Administration for more information or to sign the minor.

Admission Requirements, Retention & Termination Standards

No coursework on this minor may be double-counted toward a Broadcast and Cinematic Arts major or minor.

Required Courses (21 hours)

BCA 265QR - Understanding Media Measurement 3(3-0)

BCA 451 - Practicum in Electronic Media Sales 3(1-4)

BCA 511 - Electronic Media Sales 3(3-0)

MKT 340 - Personal Selling 3(3-0)

MKT 420 - Advanced Selling and Negotiation 3(3-0)

MKT 440 - Sales Management 3(3-0)

MKT 460 - Organizational Selling 3(3-0)

Total: 21 semester hours

Students should consult an advisor in order to obtain a degree schedule pertinent to the major they are pursuing. Students deviating from this schedule should be careful that prerequisites will be fulfilled in a timely manner.

To view the most accurate requirements of the degree you wish to pursue, please go to https://bulletins.cmich.edu and select the year of the bulletin that applies to you, and "on campus" (unless you are taking distance learning classes, in which case you would select "off campus"). Then simply select the department and specific major and minor you are pursuing.

For additional information, or for a personal walkthrough of major and minor requirements, please contact:

Business Student Services
Phone: (989) 774-3124
Grawn Hall 105

or

Department of Marketing and Hospitality Services Administration
College of Business Administration
Central Michigan University
Smith Hall 100, Mount Pleasant, MI 48859

Phone: (989) 774-3701
Email: Robin Berry at berry2rl@cmich.edu