Marketing Minor

B.A., B.A.A., B.F.A., B.S., B.S. in B.A. degrees

The Minor in Marketing is designed for students who plan a career closely allied to marketing, but do not intend to work in marketing itself. Examples of such careers include broadcasting, commercial art, journalism, home economics, or a related business area. The marketing minor provides an overview of the marketing process but does not deal with all of the analytical and managerial skills necessary for success in marketing. The student will be exposed to both the process of stimulating and satisfying demand through the marketing process. Students should not expect that the marketing minor will make them competitive with marketing majors for marketing positions in industry.

Students should be careful to consult an advisor in order to obtain a degree schedule pertinant to the major they are pursuing. Students deviating from this schedule should be careful that prerequisites will be fulfilled in a timely manner.

To view the most accurate requirements of the degree you wish to pursue, please go to and select the year of the bulletin that applies to you, and "on campus" (unless you are taking distance learning classes, in which case you would select "off campus"). Then simply select the department and specific major and minor you are pursuing.

For additional information, or for a personal walkthrough of major and minor requirements and please contact:

Business Student Services
(989) 774-3124

150 E Bellows
1st Floor, Room 105


Department of Marketing and Hospitality Services Administration
College of Business Administration
Central Michigan University
100 Smith Hall, Mount Pleasant, MI 48859

Phone: (989) 774-3701
Fax: (989) 774-7406

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