Senior Lecturer Marketing and Professional Sales
Internship Director
Marketing Program Academic Advisor
Smith Hall 109 – O: 989.774.7447; M: 989.560.1782 – hoyle1ja@cmich.edu
Jeffrey A. Hoyle, EdD LinkedIn Page
Education
EdD, Central Michigan University
- Higher Education, Global Studies, & Assessment
MBA, Central Michigan University
- Concentration in Marketing
BS, The Ohio State University
Work Experience
Jeffrey Hoyle, Ed.D., is Senior Lecturer of Marketing and Professional Sales at Central Michigan. Prior to academia he had over 20 years' experience in B2B sales and marketing in the foodservice, healthcare, and forest products industries. Jeff's experience in B2B sales and marketing includes working with such clients as General Motors, General Electric, PepsiCo, Alcoa, and Boeing to name a few. His research interests focus Experiential Learning, Stakeholder Analysis, and Organizational Selling. His research has been published in journals such as Journal for Advancement of Marketing Education, Business Horizons, Education + Training, Journal of Marketing Analytics in addition to a chapter in the text Qualitative and Mixed Methods: Data analysis using Dedoose (2020). Sage Publications: Los Angeles, CA.
Classes Taught
MKT 340-Personal Selling
MKT 420- Advanced Selling and Negotiation [Primary]
MKT-SL 460-Organizational Selling [Primary]
MKT 490-Marketing Internship [Primary]
MKT 310-Marketing Communications
MKT 221 - Marketing Strategies for Entrepreneurs
MKT 151-Marketing & Society
Honors and Awards
2019 Best Teaching Innovation in Sales Education Award-National Conference in Sales Management in Jacksonville, FL March 27, 2019 (with Dr. Rebecca Dingus).
2016 Best Technical Presentation:
- Market Research in Support of Business Case Development, Cleveland, OH for The Society of Plastic Engineers (SPE) annual meeting.
2009 Adjunct Teaching Award
Link to Central Talk that profiles MKT 460 Service Learning Project
Uncovering a ‘gut feeling’ gender gap
B2B Sales During a Crisis
Google Scholar Profile
Research Gate
JH.fall 2020 coaching certificate file 10-4.pdf
2021 Twin Cities Collegiate Sales Team Championship Results