Dr. Jeffrey A. Hoyle

 

Senior Lecturer Marketing and Professional Sales

Internship Director

Marketing Program Academic Advisor

Smith Hall 109 – O: 989.774.7447; M: 989.560.1782  – hoyle1ja@cmich.edu

Jeffrey A. Hoyle, EdD LinkedIn Page

Education

EdD, Central Michigan University

  • Higher Education, Global Studies, & Assessment

MBA, Central Michigan University

  • Concentration in Marketing

BS, The Ohio State University

  • Natural Resources

Work Experience

Jeff Hoyle has over 20 years experience in B2B sales and marketing in the foodservice, healthcare, and forest products industries. Jeff's experience in B2B sales and marketing includes working with such clients as General Motors, General Electric, PepsiCo, Alcoa, and Boeing to name a few. His research interests include Experiential Learning, Stakeholder Analysis, and Organizational Selling.

Classes Taught

MKT-SL 460-Organizational Selling [Primary]

MKT 340-Personal Selling [Primary]

MKT 490-Marketing Internship [Primary]

MKT 310-Marketing Communications

MKT 221 - Marketing Strategies for Entrepreneurs

MKT 151-Marketing & Society

Honors and Awards

2019 Best Teaching Innovation in Sales Education Award-National Conference in Sales Management in Jacksonville, FL March 27, 2019 (with Dr. Rebecca Dingus).

2016 Best Technical Presentation:

  • Market Research in Support of Business Case Development, Cleveland, OH for The Society of Plastic Engineers (SPE) annual meeting.

2009 Adjunct Teaching Award


Link to Central Talk that profiles MKT 460 Service Learning Project

Scholarship

Google Scholar

Research Gate