Dr. Jeffrey A. Hoyle

 

Senior Lecturer Marketing and Professional Sales

Internship Director

Marketing Program Academic Advisor

Smith Hall 109 – O: 989.774.7447; M: 989.560.1782  – hoyle1ja@cmich.edu

Jeffrey A. Hoyle, EdD LinkedIn Page

Education

EdD, Central Michigan University

  • Higher Education, Global Studies, & Assessment

MBA, Central Michigan University

  • Concentration in Marketing

BS, The Ohio State University

  • Natural Resources

Work Experience

Jeffrey Hoyle, Ed.D., is Senior Lecturer of Marketing and Professional Sales at Central Michigan. Prior to academia he had over 20 years' experience in B2B sales and marketing in the foodservice, healthcare, and forest products industries. Jeff's experience in B2B sales and marketing includes working with such clients as General Motors, General Electric, PepsiCo, Alcoa, and Boeing to name a few. His research interests focus Experiential Learning, Stakeholder Analysis, and Organizational Selling. His research has been published in journals such as Journal for Advancement of Marketing Education, Business Horizons, Education + Training, Journal of Marketing Analytics in addition to a chapter in the text Qualitative and Mixed Methods: Data analysis using Dedoose (2020). Sage Publications: Los Angeles, CA.

Classes Taught

MKT 340-Personal Selling

MKT 420- Advanced Selling and Negotiation [Primary]

MKT-SL 460-Organizational Selling [Primary]

MKT 490-Marketing Internship [Primary]

MKT 310-Marketing Communications

MKT 221 - Marketing Strategies for Entrepreneurs

MKT 151-Marketing & Society

Honors and Awards

2019 Best Teaching Innovation in Sales Education Award-National Conference in Sales Management in Jacksonville, FL March 27, 2019 (with Dr. Rebecca Dingus).

2016 Best Technical Presentation:

  • Market Research in Support of Business Case Development, Cleveland, OH for The Society of Plastic Engineers (SPE) annual meeting.

2009 Adjunct Teaching Award


Link to Central Talk that profiles MKT 460 Service Learning Project

Uncovering a ‘gut feeling’ gender gap

B2B Sales During a Crisis

Google Scholar Profile

Research Gate

JH.fall 2020 coaching certificate file 10-4.pdf

2021 Twin Cities Collegiate Sales Team Championship Results