Senior Lecturer Marketing and Professional Sales
Internship Director
Marketing Program Academic Advisor
Smith Hall 109 – O: 989.774.7447; M: 989.560.1782 – hoyle1ja@cmich.edu
Jeffrey A. Hoyle, EdD LinkedIn Page
Education
EdD, Central Michigan University
- Higher Education, Global Studies, & Assessment
MBA, Central Michigan University
- Concentration in Marketing
BS, The Ohio State University
Work Experience
Jeff Hoyle has over 20 years
experience in B2B sales and marketing in the foodservice, healthcare, and forest
products industries. Jeff's experience in B2B sales and marketing includes working with such clients as General Motors, General
Electric, PepsiCo, Alcoa, and Boeing to name a few. His research interests include Experiential Learning, Stakeholder Analysis, and Organizational Selling.
Classes Taught
MKT-SL 460-Organizational Selling [Primary]
MKT 340-Personal Selling [Primary]
MKT 490-Marketing Internship [Primary]
MKT 310-Marketing Communications
MKT 221 - Marketing Strategies for Entrepreneurs
MKT 151-Marketing & Society
Honors and Awards
2019 Best Teaching Innovation in Sales Education Award-National Conference in Sales Management in Jacksonville, FL March 27, 2019 (with Dr. Rebecca Dingus).
2016 Best Technical Presentation:
- Market Research in Support of Business Case Development, Cleveland, OH for The Society of Plastic Engineers (SPE) annual meeting.
2009 Adjunct Teaching Award
Link to Central Talk that profiles MKT 460 Service Learning Project
Uncovering a ‘gut feeling’ gender gap
B2B Sales During a Crisis
Scholarship
Google Scholar
Research Gate