Dr. Obinna O. Obilo

Assistant Professor, Marketing

Smith Hall 108D – 989.774.1274 – obilo1o@cmich.edu


Doctor of Business Administration, Louisiana Tech University

Master of Science, Louisiana Tech University

BS in Electrical Engineering, Louisiana Tech University


Dr. Obilo's research explores the relationship between consumers' behaviors and firms' strategic perspectives. In addition, Dr. Obilo conducts research that seeks to improve business education. His work has been published in journals including: Marketing Letters, Journal for Advancement of Marketing Education, and Qualitative Market Research.

Selected Publications

Bruce L. Alford, Otis W. Gilley, Charles M. Wood & Obinna Obilo (2017). “No Sale Items in Auctions: Do They Really Matter?” Marketing Letters, 28, 155-168

Obinna Obilo & Bruce L. Alford (2015). “Advancing Scholarship: Fostering the Motivation to Research in Future Marketing Scholars,” Journal for the Advancement of Marketing Education, 23(1), 12-22. Best Article of the Year Award Recipient.