Assistant Professor, Marketing
Smith 108D – 989.774.1274 – obilo1o@cmich.edu
Education
Doctor of Business Administration, Louisiana Tech University
Master of Science, Louisiana Tech University
BS in Electrical Engineering, Louisiana Tech University
Scholarship
Dr. Obilo's research explores the relationship between consumers' behaviors and firms' strategic perspectives. In addition, Dr. Obilo conducts research that seeks to improve business education. His work has been published in journals including: Marketing Letters, Journal for Advancement of Marketing Education, and Qualitative Market Research.
Selected Publications
Bruce L. Alford, Otis W. Gilley, Charles M. Wood & Obinna Obilo (2017). “No Sale Items in Auctions: Do They Really Matter?” Marketing Letters, 28, 155-168
Obinna Obilo & Bruce L. Alford (2015). “Advancing Scholarship: Fostering the Motivation to Research in Future Marketing Scholars,” Journal for the Advancement of Marketing Education, 23(1), 12-22. Best Article of the Year Award Recipient.
Publications