Dr. Deborah M. Gray

Deborah M. Gray.jpg

Professor, Marketing

Dr. Gray is an expert in marketing strategy and branding. She recently authored "Branding on the Green" as a guest contributor to "Selling on the Green: The Art of Building Trusted Relationships and Growing Your Business on the Golf Course." Dr. Gray teaches a Scotland-based study abroad course titled "Selling on the Green" (BIS342) beginning May, 2018. Dr. Gray has been on the faculty of Central Michigan University for over 20 years.

Contact Information Smith 100 – 989.774.7410 – deborah.gray@cmich.edu

Education

PhD, University of London

M.B.A., Central Michigan University

B.S.B.A, Ferris State University

Scholarship: ​

N. J. White and Deborah M. Gray (2016), "Screwdriver or Screwed? Legal Tools for the Do-It-Yourselfers Tool Box," Real Estate Review, 4 (1), 3-17.

D.M Gray and Vigdis Boasson and Michael Carson and Debashish Chacaborty, (2015), "Anatomy of an MBA Program Capstone Project Assessment Measure for AACSB Accreditation," International Journal of Business Administration, v6.n1

D.M. Gray and Jimmy Peltier and John A. Schibrowsky,  (2012), "The Journal of Marketing Education: Past, Present, and Future, Journal of Marketing Education, (December),   v34.m3 p217-237.

BEST PAPER AWARD: D.M. Gray and Jimmy Peltier (2012), "Is Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!," American Marketing Association 24th Annual Collegiate Marketing Conference: New Orlean, LO (April).

http://www.marketingpower.com/Community/collegiate/Pages/FacultyPapers.aspx

D.M.Gray (2011). "A Categorical Distinction Content Analysis of Wikipedia and Its impact IMC Education," International Journal of Integrated Marketing Communications," (Spring), pp. 64-73.

 D.M. Gray and Jeffrey Holye, (2011). "The Value of Wikipedia in the Advertising Classroom," Journal of Advertising Education, v15n1, pp. 37-43.

D.M. Gray and L. Christiansen, (2010). "A Call To Action: The Privacy Dangers Adoles-cents Face Through Use of Facebook.com," Journal of Information Privacy & Security: Special issue   on Issues and Challenges of the Diffusion of Web 2.0 on User Privacy, v6n4, pp. 22-34.​

D.M. Gray and L. Christiansen, (2009). "Protecting Adolescents Personal Information Online: Constraints and Parameters, Journal of Information Privacy & Security, v5n4, pp. 16-27.

L. Christiansen and D.M. Gray, (2009). "Online Marketing to Patients: HIPAA Is Not a Barrier," Group Practice Journal, American Medical Group Association, v58n1, pp. 21-25. (January).

D.M. Moscardelli (Gray) and Linda Christiansen, (2009). "Marketing to Patients: A Legal and Ethical Perspective" Journal of Academic and Business Ethics, v58n1, pp.69-78. (http://www.aabri.com/manuscripts/08041.pdf).

D.M. Moscardelli (Gray) and Richard Divine, (2007). "Adolescents' Concern For    Privacy When Using The Internet:  An Analysis Of Predictors and Privacy Protecting Behaviors," Family and Consumer Sciences Journal, v35n3, pp. 232-252.

D.M. Moscardelli (Gray) and Catherine Liston-Heyes, (2005). "Skepticism Towards Advertising in a Wired World: The Role of Family and the Internet," Journal of     Marketing Theory and Practice, v13n3.

"D.M. Moscardelli (Gray) and Catherine Liston-Heyes, (2004). "Teens' Development     of Privacy Concern," The Journal of Business and Economics Research, v9n2, pp. 43-56.

Putting the Dot Com in JCPenney Dot Com," refereed case study in Retail Management: A Strategic Approach, Berman, B. and J.R. Evans, Upper Saddle River, NJ: Prentice Hall, (2001).

D.M. Moscardelli (Gray) (1999) Advertising on the Internet, Upper Saddle River, NJ: Prentice Hall, (1999).

  • Initial submission and chapters peer reviewed.
  • Supplemental textbook designed to help students learn how Internet advertising    is evolving as an innovative new marketing tool.
  • The first textbook written about how to use the Internet as an advertising tool.

    "Book Review: The New Maxi-Marketing by Stan Rapp & Tom Collins," Mid-American Journal of Business, 14, no. 2 (Fall 1999): 43-48. (Refereed Book Review).​