Why Sales?



In terms of salaries, more people earn over $100,000 annually in sales than in any other profession (Lill 2002). In terms of job opportunities, sales is the area where 10% of the U. S. labor force is employed (Jackson and Hisrich 1996).  There are over 13 million “for profit” companies in the U. S. alone and almost all employ sales representatives to personally represent their company to its customers and prospects.   

Here are key statistics regarding the benefits of the CMU Professional Sales Program:   
  • The CMU Professional Sales program has an exclusive partnership with the industry leader in Professional Sales Training, Carew International.   Carew was recognized by Selling Power Magazine in 2011 and 2012 as one of the top 10 Sales Training Companies in the US.
  • Upon successful completion of your Carew courses, you will receive sales certificates in:
    • Dimensions of Professional Selling
    • Advanced Positional Selling
    • Pathway to Negotiation
    • Building Customer Equity (Enterprise Selling)
  • CMU Sales Institute graduates have averaged $40,000 starting salaries, not including commissions or bonuses
  • High job placement rates among program graduates
  • Internship opportunities with businesses and nonprofit organizations; Click here for a list of companies that hire students from our sales program
  • Professional development through Pi Sigma Epsilon, the professional sales fraternity
  • Dedicated faculty with over 30 years of sales and training experience
  • Sales program has grown from 20 students in the fall of 2008 to over 250 today
  • Over 100 of the students currently in the program take professional sales as a minor to compliment their major  

“B to B” is the focus because it is the area of greatest activity, highest salaries, most employment opportunities and it requires the most training (Weilbaker and Williams 2005). 

  • Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase 18 to 26 percent.
  • College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities.
  • In particular, employers will seek those with computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.

Lill, David (2002), Selling: The Profession, Antioch TN, D. M. Bass. 

Weilbaker, Dan C. and Michael Williams (2005), “University Sales Centers: A Descriptive Study”, National Conference in Sales Management Proceedings.