Major

Total Semester Hours = 39


Call: Joe Myslivec, Academic Advisor, @ 989-774-3701, to make an appointment.


Total Semester Hours = 39

I. COMMON BODY OF KNOWLEDGE

BUS 100 (3) Essential Business Skills
BUS 300 (3) Applied Business Skills
MGT 499 (3) Global Management Strategy

II. REQUIRED MARKETING COURSES

MKT 305 (3) Buyer Behavior
MKT 310 (3) Market Communications
MKT 330 (3) Distribution Channel Systems
MKT 450 (3) Marketing Research
MKT 490 (3) Internship
MKT 499 (3) Strategic Marketing Problems

III. CONCENTRATION (12 Hours)

MKT 340 (3) Personal Selling
MKT 420 (3) Advanced Selling and Negotiating Skills
MKT 440 (3) Sales Management
MKT 460 (3) Organizational Selling

NOTE: Majors in this department are available only to students pursuing the Bachelor of Science in Business Administration degree. Courses taken on a Credit/No Credit basis are not accepted on the Marketing major or minor.


Call: Joe Myslivec, Academic Advisor, @ 989-774-3701, to make an appointment.

 

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