“Big Data” is often referred to as an entity’s information
asset. Big data coupled with business analytics in today’s business
environment impacts all areas in business decision making and related
business strategies. Business analytics can boost an entity’s marketing
analysis of customer buying behavior, advance supply chain efficiencies,
enhance the planning and analysis for financial decisions, improve risk
management, as well as have a major impact in accounting and transform
the audit process.
The all-day conference will consist of
presentations by business professionals with expertise in data analytics
with the focus on explaining big data/data analytics and the impact
this issue is having in all areas of business decision making and
related business strategies. Speakers include individuals from The Dow
Chemical Company, Microsoft, PricewaterhouseCoopers, Cisco Systems,
Inc., Gongos, Inc., EY, and SAS institute.
2017 Data Analytics Conference
Friday, September 22, 2017
9:30 am to 5:00 pm
Grawn Hall Atrium
Director Global Business Insight
The Dow Chemical Company
Asiala is the Director for Global Business Insight at The Dow Chemical
Company. Dave is responsible for Dow’s business insight strategy and
Dave brings more than 30 years to Dow where
he has worked with Supply Chain, Commercial, Procurement, R&D,
Finance, HR, and Public Affairs functions as well as having been the IT
Director for several business divisions. He led the Global IT
governance committee responsible for IT enablement for several years.
Dave led Dow’s SAP implementation in Latin America. Prior to that he
led Dow’s SAP Basis support teams globally and introduced ‘Follow the
Sun’ support for Dow’s R/2 implementations. Early in his career, Dave
led projects on the standardization of mainframe software allowing data
center consolidation and higher productivity.
Dave holds a Bachelors
in Physics and Mathematics from Alma College. He also completed
executive education at the Thunderbird American Graduate School of
International Management in 1999. Dave has guest lectured at Michigan
State University in the business and engineering schools. He is
currently the Board Secretary of the Midland Country Club and a member
of Technical Advisory Board for the Midland Research Institute for Value
Chain Consulting. Dave previously served on the boards of the ChemITC
and EPCGlobal; both industry standards organizations.
Sr. Manager, IoT and Digitization Partner GTM
Cisco Systems, Inc.
prior roles at Cisco, Pamela has lead the global relationship with IBM
in Financial Services Industry, and the global relationship with
Pamela’s career also includes executive
coaching, leadership management development, sales training as well as
team building and strategic planning.
She has a BA in Psychology and
an MA in Industrial and Labor Relations. She is a board member of the
SE Chapter of American Society of Alliance Professionals as well as a
member of the Technology Association of Georgia and Women In Technology. Pamela develops go-to-market strategies to assist Cisco’s partners with building the sales and technical capabilities needed to deliver data driven IoT and Digital solutions.
has experience executing audit support, internal audit support, and
consulting solutions through CAATs. He has participated in an industry
shift from spreadsheets to data visualization; from the plug and chug
method of data auditing in ACL to audit automation and transformation;
and from basic analytics to data insights and predictive modeling. In
2012, Martin earned his Bachelors in Management Information Systems from
the University of Texas at Austin. Although he is a native of Texas,
Martin is a proud transplant into the city of Detroit.
Chief Innovation Officer
practitioner with 25 years of experience, Greg drives the innovation
strategy at Gongos. From trend exploration to platform development, he
fuels the company’s innovative spirit, helping both colleagues and
clients activate on “decision intelligence.”
Greg leads the
company’s Innovation Think Tank, spearheads the development of strategic
partnerships, and collaborates with its developers and external
experts. While a visionary at heart, Greg believes our industry is in
the midst of a revolution, and plans to help pave the way.
Cloud Solution Architect
has over 15 years of experience as an IT professional. His skills
encompass Cloud and Data infrastructure solution design and management.
Throughout his career, he has taken great pride in developing innovation
solutions for organizations to modernize their platform and produce
revenue generating products.
Rod is a 2003 graduate of Central
Michigan University and CMU football alumni. He earned a Bachelor of
Science in Business Administration as a double major in Management
Information Systems and Production Operations Management.
Principal Industry Consultant
Miller is an Industry Principal with SAS Institute’s automotive sector.
He primarily focuses on helping clients understand the opportunities
and risks with emerging technology and competitive market dynamics in
the automotive and broader manufacturing sector. Lonnie’s 25+ year
career stems from his interest in understanding buyer behavior and
attitudes while simplifying complex issues for various business roles.
Having authored several market studies and white papers on customer
loyalty, hybrid vehicles and other automotive trends and consumer
viewpoints, Lonnie enjoys the challenge of applying analytical and
technical solutions in an advisory role to his clients so they operate
more competitively and financially sound.
Lonnie holds a B.B.A. in
Marketing from the University of Michigan-Flint and an M.A. in
Advertising from Michigan State University. You can find him on LinkedIn
Advisory Services Manager
Kevin is experience in advanced analytics, machine learning, data integration and visualization. He has helped design and implement various projects with rapid development and ongoing industrialization needs, focused on risk management and process improvement within finance, marketing and product development.
Kevin led the development and management of EY’s Analytics as a Service platform, EY Synapse; an offering where EY provides hosted solutions to clients over the web. In this role, he facilitated business stakeholder committees, managed the operations team to support over 50 engagements and worked with IT to establish and enhance the platform.
a data scientist with an entrepreneurial approach to solving clients’
consumer-minded challenges, Nick has touched many advanced data analysis
projects, including path-to-purchase analysis, sentiment analysis, out
of stock and sales forecasting, and customer segmentation.
hands-on experience with process automation, machine learning, and
ongoing data shenanigans, Nick evangelizes Gongos, Inc.’s °Communities®
proprietary online platform. He works closely with the business
development team, while identifying client readiness and desire to
create flexible solutions that fuel an insight engine to drive decisions
from product development and marketing, to innovation and strategic