Program Description

The electronic media management program gives students a unique opportunity to pursue a degree focused on leadership and entrepreneurship in the media industry. This concentration is designed for students who want to work in a managerial capacity within mass media, whether it be at a large corporation or a small media outlet. Students also will learn how to manage their own careers, with an emphasis placed on thriving in a freelance media economy. Coursework in this concentration teaches students mass media theory and research methods, but also focuses on sales, promotion and management techniques that are necessary for survival in a highly competitive mass media industry.



Research Opportunities and Assistantships

CMU's program offers several graduate assistantship opportunities for incoming graduate students. Currently 16 students receive full funding as teaching graduate assistants in the Broadcasting and Cinematic Arts program. Graduate assistants receive opportunities to teach laboratory sections, assist professors with classroom teaching and work directly with students via co-curricular organizations.

In addition, students have access to state-of-the-art equipment, including two HD FM radio stations with supporting production facilities, a complete electronic cinematography production unit, a 3-camera HD television studio, a digital newsroom with three video editing stations and an AV-6 based audio recording studio. 

Admission Requirements

Admission to the electronic media management program requires:

  • A completed undergraduate degree in broadcasting, film studies or an associated discipline (usually 30 semester hours of study related to mass media);
  • a minimum undergraduate GPA of 2.7;
  • a skills-based resume; and
  • a demo reel of audio and/or video production work.

Applicants should have a bachelor's degree or significant undergraduate coursework in mass communication.  To receive regular admission to the program, a student must attain an undergraduate grade point average of 2.7 on a 4.0 scale.

International applicants must present a TOEFL score of at least 550 (213 CBT or 79 Internet or IELTS of 6.5) to take graduate courses in BCA.  Applicants with scores below these levels will be tested by CMU’s English Language Institute and may need to take ELI courses before they begin their BCA coursework.

International applicants must present a TOEFL score of at least 550 (213 CBT or 79 Internet, or IELTS of 6.5) to take graduate courses in BCA.  Applicants with scores below these levels will be tested by CMU's English Language Institute (ELI) and may need to take ELI courses before they begin their BCA coursework.

Apply online at apply.cmich.edu.  

Graduation Requirements

Students must complete 33 credit hours of coursework, which includes a thesis or research paper. Both the thesis and the paper must be defended successfully to a committee of faculty advisors, and both options require original research. 


For More Information

Dr. Mark Poindexter
School of Broadcast and Cinematic Arts
Moore Hall 363
Central Michigan University
Mount Pleasant, MI 48859
(989)774-1208
poind1m@cmich.edu

Or visit the BCA website for more information