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Seung-Eun (Joy) Lee, Ph.D.


  • Bachelor of Science, Chungnam National University, Korea,
  • Master of Science, Iowa State University
  • Doctorate of Philosophy, Iowa State University 

​​Courses Taught​

  • FMD 510: Fashion Luxury Brand Management 

Research Interests

  • Neuromarketing
  • Fashion marketing 
  • Fashion technology


  • Touchette, B., & Lee, S. (in press). Measuring Neural Responses to Apparel Product Attractiveness: An Applicaton of Frontal Asymmetry Theory. Clothing and Textiles Research Journal.
  • Vanderploeg, A., Lee, S., & Mamp, M. (2016). The Applications of 3D Printing Technology in the Fashion Industry. International Journal or Fashion Design, Technology and Education. doi: 10.1080/17543266.2016.1223355​
  • ​​O’Tool, E., & Lee, S. (2015). Using a social network game as a teaching tool for visual merchandising. International Journal of Online Pedagogy and Course Design, 5(3), 1-16. 
College of Education and Human Services | Central Michigan University | | 195 Ojibway Ct | EHS 426 | Mt. Pleasant, MI 48859 | (989) 774-3079