Seung -Eun (Joy) Lee, Professor
Making brain waves:
Though her love of fashion came first, Joy Lee has long looked at the connections between business and technology. “I truly believe my research provides a foundation for my teaching,” she says. “How do you stay up to date every day? That’s important for students in fashion.”
Research Interests:

- Technologies in retailing
- E-Commerce
- M-Commerce
- Neuromarketing

Teaching Interests:
- Fashion Merchandising
- Visual Merchandising
- Multichannel Fashion Merchandising
- Apparel Retail Technology
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