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Ian R. Mull, M.S.

  • Education
  • Master of Science in Fashion Merchandising and Design, 2012,
    Central Michigan University​
    • Courses Taught
    • FMD 256: Introduction to the Fashion Industry
    • FMD 258: Introduction to Fashion Retailing 
    • FMD497a: Senior Portfolio Development
    • FMD 357: Fashion Show Production and Promotion
      • Research Interests
      • Fashion consumer motivation
      • Social media
      • Fashion and technology
        • Publications
        • Mull, I.R., & Lee, S.E (2014) "Pin"pointing the motivational dimensions behind Pinterest, Computers in Human Behavior, (33) 192-200.
        • Mull, I., Wyss, J., Moon, E., & Lee, S. (2015).  An exploratory study of using 3D avatars as online salespeople, Journal of Fashion Marketing and Management, (19)2, 154-168.​
College of Education and Human Services | Central Michigan University | ehs@cmich.edu | 195 Ojibway Ct | EHS 426 | Mt. Pleasant, MI 48859 | (989) 774-3079