Ian R. Mull, M.S.

​​Education​

  • Master of Science in Fashion Merchandising and Design, 2012,
    Central Michigan University​

​​Courses Taught

  • FMD 256: Introduction to the Fashion Industry
  • FMD 258: Introduction to Fashion Retailing 
  • FMD497a: Senior Portfolio Development
  • FMD 357: Fashion Show Production and Promotion

Research Interests

  • Fashion consumer motivation
  • Social media
  • Fashion and technology

Pub​​​lications

  • Mull, I.R., & Lee, S.E (2014) "Pin"pointing the motivational dimensions behind Pinterest, Computers in Human Behavior, (33) 192-200.
  • Mull, I., Wyss, J., Moon, E., & Lee, S. (2015).  An exploratory study of using 3D avatars as online salespeople, Journal of Fashion Marketing and Management, (19)2, 154-168.
College of Education and Human Services | Central Michigan University | ehs@cmich.edu | 195 Ojibway Ct | EHS 426 | Mt. Pleasant, MI 48859 | (989) 774-3079