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Visual Merchandising Minor

FIDM web page images vm.png

Effective Visual Merchandising allows for an integration of the art and science in the merchandising process resulting in compelling presentations that influence consumer purchase intention. This minor is intended to complement a wide variety of majors such as Event Management, Public Relations, Advertising, Marketing, and Art. The minor coursework provides an aesthetic foundation and general knowledge of the fashion industry. Additionally, students will learn the current technology used by Visual Merchandisers. This minor is appropriate for those interested in careers as Visual Merchandisers, Art Directors, Stylists, Display Artists, Event Planners and Entrepreneurs

Required Courses:

BIS 308 Visual Business Communication and Digital Media
FMD 141 Fashion Fundamentals
FMD 246 CAD for Fashion Design and Merchandising
FMD 256 Intro to the Fashion Industry
FMD 356 Visual Merchandising
FMD 456 CAD for Visual Merchandising & Presentation
FMD 556 Advanced Visual Merchandising

Total Credits: 21

For More Information:

Dr. Michael Mamp
Wightman 210
989-774-6595
michael.mamp@cmich.edu




College of Education and Human Services | Central Michigan University | ehs@cmich.edu | 195 Ojibway Ct | EHS 426 | Mt. Pleasant, MI 48859 | (989) 774-3079