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Certificate in Professional Sales

Professional Sales Resources Download_CMU (1).pdfProfessional Sales Resources Download_CMU (1).pdfOver seven (7) weeks, students will participate in fourteen Modules of sales, career preparation, and technology. The course provides a comprehensive sales education and introduction to sales technology and career roles for which students show measurable affinity. All Modules are instructor-led and interactive via an online eLearning platform. 

The Virtanza model offers students the sales skills necessary to go from the virtual classroom into a thriving sales career. Virtanza helps students explore thirteen professional sales roles and teaches the sales skill applications through real-world, employer role-play simulations. Students will explore customer relationship management (CRM), sales engagement, and sales planning to become successful in a professional sales role. These include an introduction to Salesforce and the sales engagement platform Groove used by Fortune 500 companies. Students will learn to assess their sales aptitude, competencies, and strengths to position their skills effectively for the employment market. They are placed on a career pathway toward high-level roles in sales consulting, sales management, and executive sales roles. The course's consultative process of research, technology, relationship-building, problem-solving, and persuasion is a competitive advantage in any field.

Upcoming dates:

October 19 - December 13 (7:30 - 9:00 p.m. EST)

This online course will include live webinars using an online meeting software called Zoom. Webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.

Credits Available  .3 Continuing Education Credits or 3 ACE approved credit hours.


$1,400 special course fee, plus cost of software and textbooks.

Register and pay through CMU by contacting the Center for Administration and Leadership at 989-774-3718 or by email at

‚ÄčThe Certificate in Professional Sales program is an interactive and intensive online course offered by Central Michigan University in conjunction with Virtanza to prepare students for a wide range of technology-enabled sales roles.

The program is designed to provide you with the opportunity to discover your individual strengths and how they align with specific sales careers.

Pre-requisites: High School diploma or GED

You will:

  • Learn the consultative sales process.
  • Practice in real-world employer customer case studies.
  • Receive best-practice instruction in personal branding, resume writing, and interview prep.
  • Continuous employer contact: You frequently talk with employers during the course.
  • Learn which jobs you'll excel in. Based on your sales talent assessment, you can identify a job you love and tell employers why your sales skills make you a great fit.
  • Get CUSTOMIZED training based on YOUR sales talents. Cultivate your natural sales skills and gain experience through real-world, employer role plays focused on your talents.
  • Walk away with a professional-grade resume and cover letter template, plus the skills to customize both to beat the odds in the ATS game - whatever job you apply for.
  • Be matched with companies where you thrive. Our algorithms match you to companies with the right culture, position, and career trajectory to match your assessments and career objectives.

See the Course Modules and Outline Here

Resources for the Aspiring Sales Professional

Course Registration

Register and pay through CMU by contacting the Center for Administration and Leadership at 989-774-3718 or by email at