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It has frequently been said that for millions of Americans the automobile created a new level of mobility. Often left unsaid, but equally true, is that for many oil companies the trips American made in their cars created a vast new market in which in which to make millions of dollars by selling gasoline and other automotive-related products. Oil companies discovered one way to get people into their cars, and buying gasoline, was to promote tourism. Few companies did this better or with more commitment than Alma’s Leonard Refineries.