Central Michigan University experts are available to provide insight into various topics related to the 2016 Summer Olympics in Rio de Janeiro, Brazil. Faculty members can speak to Olympic fashion, the Olympics as a brand and marketing powerhouse, the Zika virus, the evolution of Olympic storytelling, and more.
To arrange an interview with an expert below, contact University Communications at 989-774-3197 or firstname.lastname@example.org.
Brand reputation, marketing and the Olympics
Professor of marketing and professional sales
Rebecca Dingus joined the faculty of Central Michigan University in fall 2014. She is an assistant professor of marketing in the College of Business Administration, where she teaches in the professional sales program. Her research identifies effective practices of sales managers and explores how salespeople contribute value to their customers and organizations. She can speak to the Olympics' growth as a marketing and sales powerhouse, as well as maintaining the brand's reputation.
Olympic fashion trends
Assistant professor of fashion merchandising and design
Michael Mamp, human environmental studies faculty member, focuses on the history of 20th century western dress and visual merchandising. Mamp can speak to fashion trends and designers used by the countries at the Olympic Games' opening ceremony event.
Risk of the Zika virus and other mosquito-borne illnesses
Professor of microbiology
Michael Conway's current research continues to uncover new information to advance the prevention and treatment of mosquito-borne illnesses, like the dengue and zika viruses. His work with fellow experts around the globe combines molecular biology, biochemistry, genetics, entomology and immunology. In the past, his focus on microbiology and immunology has led him to research various aspects of high-risk, cancer-causing human papillomaviruses. Conway is primarily available to speak about the opportunities, challenges and factors in preventing and treating mosquito-borne illnesses in countries such as Brazil. He also can explain what it will mean as athletes and spectators return to the U.S. and other countries from Brazil.
Evolution of coverage and Olympic storytelling
Broadcast and cinematic arts faculty member
Maggie Mayes joined the faculty of Central Michigan University in fall 2014. She teaches a variety of courses, including electronic media newswriting, electronic news reporting and sports broadcasting, for the School of Broadcast and Cinematic Arts. Her research interests include gender issues in sports broadcasting, mass media effects on young girls and tweens, and changes in local and network news and sports operations. She can speak to NBC's extensive coverage of the Olympics, the increased opportunities for sports storytellers working the event and the explosion of audience viewing options due to advances in technology.
High-performance nutrition for athletes
Professor of nutrition and dietetics
Leslie Hildebrandt is an expert on nutrition and its impact on exercise. As a registered dietitian, she oversees all clinical service-learning projects within CMU's nutrition program. Hildebrandt has published research on exercise and women, nutritional intake during critical illness, and vitamin and nutrient deficiencies in every stage of life. She can speak to any topic within nutrition, particularly inquiries related to exercise or female athlete nutrition needs.
Planning a global event
Associate professor of recreation, parks and leisure services administration
Otteman is a lifelong sports nut and event manager by trade. As a faculty member in CMU's Recreation, Parks, and Leisure Services Administration department, he advises students in one of the most successful recreation and event management concentrations in the country. Otteman has planned and organized events for more than twenty years, from small community gatherings to large-scale sporting venues. He can speak to the planning aspects of the Olympic Games and the logistics required to pull such a global event together.