When millions of people fire up their televisions on Sunday, Feb. 7, they will be part of the annual boom inspired by a championship football game. Super Bowl 50 will be known as much for its football as it will for the success of the advertisements and revenue. However, the game of football itself could be under fire as more and more retired athletes struggle with health issues related to playing, and the game is known to create a spike in gambling behaviors around the country.
Central Michigan University faculty experts are available to discuss these issues and more prior to the big game.
Advertising most effective as part of integrated strategy
Johnny Sparks, associate professor of advertising
Johnny Sparks, associate professor of advertising, analyzes Super Bowl ads in the context of the modern environment. He also is director of the Center for Innovation, Collaboration and Engagement. Sparks' research focuses on the influence of strategic communication's influence on human emotion and cognition. Read more about Spark's research.
Economic impact of the Super Bowl
Richard Hill, professor of economics
Professor of economics Richard Hill can comment on the economic impact of the Super Bowl. Hill is an expert in the economics of professional team sports, labor economics and industrial relations.
Professional athletes and concussions
Blaine Long, assistant professor of rehabilitation and medical sciences
As a subcommittee member of the National Athletic Trainers Association, Blaine Long spent years researching the post-acute care rehabilitation and assessment procedures of concussion-related injuries. His research expertise is in the areas of therapeutic modalities used for pain in post-acute care rehabilitation, therapeutic modalities on joint neuromechanics and athletic training education. Read more about Long's research.
Sports gambling: more at stake than money
Timothy Otteman, professor of recreation and event management
A personal experience with gambling in college has inspired Timothy Otteman to become an advocate for those drawn to gambling behaviors. Otteman is available to discuss what he calls the 'slippery slope' of sports gambling in college populations, the consequences of gaming and addiction.