Central Michigan University senior Megan Daniels won second place in the
American Association of Textile Chemists and Colorists’ 2019 Concept 2 Consumer
Student Merchandising Competition.
The online competition asked students to develop a business model, marketing strategy, merchandising tools and products for a fashionable and functional apparel line for rainy conditions, inspired by a specific outdoor activity.
fashion merchandising and design major from Holland, Michigan, proposed a hiking and athletic line whose fabric changed color and pattern when exposed to water.
“I titled the line Zaa Zaa, which is one of the words used to describe heavy rain in Japanese, and used the tagline ‘Change Like the Weather.’” Her garments also could be changed in length and style depending on the weather.
As second place winner, Daniels received
$750 and a one-year student membership from AATCC, and $350 from tech firm W.L. Gore and Associates.
Daniels’ mentor was
fashion merchandising and design faculty member Thamizhisai Periyaswamy.
AATCC, a major international association in textiles and apparel, has thousands of individual and corporate members in more than 60 countries worldwide.